Director, Paid Media

About the role

You are responsible for a small portfolio of high-growth consumer brands. Your role involves building, launching, and optimizing paid media campaigns directly inside ad platforms such as Meta, TikTok, Amazon, Paid Search, and programmatic. You also execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing. You set up creative tests, audience tests, bid strategies, and troubleshoot performance issues directly within the platforms. You scale media budgets from under $50K to $500K-$1M+ per month and develop funnel structures, testing roadmaps, and measurement frameworks. You identify opportunities to increase AOV, MER, LTV, and new customer revenue. You lead client calls, QBRs, weekly updates, and executive presentations. You present performance insights to executives and manage client satisfaction and retention.

Responsibilities

• Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, TikTok, Amazon, Paid Search, programmatic)
• Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
• Set up creative tests, audience tests, bid strategies, and structure iterations, and troubleshoot performance issues directly within the platforms
• Scale media budgets from early-stage spend to $500K-$1M+ per month
• Develop funnel structures, testing roadmaps, and measurement frameworks
• Identify opportunities to increase AOV, MER, LTV, and new customer revenue
• Lead client calls, QBRs, weekly updates, and executive presentations
• Present performance insights to executives and manage client satisfaction and retention

Requirements

• 7+ years of hands-on paid media experience, with deep, personal, in-platform experience in at least one major channel (Meta, TikTok, Paid Search, or Amazon)
• Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization
• Experienced scaling accounts from under $50K to $500K-$1M+ per month
• Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts) and comfortable engaging in discussions around contribution margin and profitability
• Able to build and communicate clear testing frameworks and growth roadmaps
• Confident presenting performance insights to executives, and capable of managing founder or CMO relationships with clarity and calm
• Thrives working with Creative, Data, Retention, and other cross-functional teams, and strong at influencing without direct authority
• Excited by complex challenges that require innovative media strategies to unlock scale
• Flexible, understands shifting client needs, deals with ambiguity, and adapts to the situation
• Thrives in fast-paced, high-accountability environments

Qualifications

• Masters degree in Marketing, Business Administration, or related field
• Proven success in scaling accounts from under $50K to $500K-$1M+ per month
• Experience with multiple major paid media channels (Meta, TikTok, Amazon, Paid Search, programmatic)
• Strong understanding of DTC economics and ability to engage in discussions around contribution margin and profitability
• Ability to build and communicate clear testing frameworks and growth roadmaps
• Confidence in presenting performance insights to executives and managing client relationships
• Experience working with cross-functional teams and influencing without direct authority
• Passion for complex challenges and innovative media strategies

Skills

• Hands-on paid media experience in at least one major channel (Meta, TikTok, Paid Search, Amazon)
• Strong understanding of DTC economics and ability to engage in discussions around contribution margin and profitability
• Experience scaling accounts from under $50K to $500K-$1M+ per month
• Ability to build and communicate clear testing frameworks and growth roadmaps
• Confidence in presenting performance insights to executives and managing client relationships
• Experience working with cross-functional teams and influencing without direct authority
• Passion for complex challenges and innovative media strategies

Benefits

• Health & Wellness: Company-sponsored medical, dental, and vision coverage
• Financials, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities
• Parental Leave: Flexible parental leave to support new parents during this important transition
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role
• Equal Opportunity Statement: Darkroom is an equal opportunity workplace

Pay

$120K - $140K

Schedule

Full-time, remote-first culture