Director, Organized Customer Marketing

About the role

The Director, Organized Customer Marketing will drive portfolio growth by identifying, evaluating, and developing new market opportunities, commercial channels, and strategic partnerships. They will lead market assessments, customer research, pilot programs, and commercialization strategies to expand the business. This leader will define and execute an integrated customer engagement strategy across personal, digital, and omnichannel touchpoints, ensuring a seamless and differentiated experience for organized customer segments.

Responsibilities

• Work with leadership and the broader marketing team to develop the strategy for the portfolio marketing to leaders in C- and D-suite levels at targeted health system accounts.
• Identify and build marketing strategy around emerging organized customers, and lead a team of downstream marketers focused on emerging opportunities for the portfolio.
• Lead a team of marketers to oversee the development and execution of personal promotion tactics/resources/assets.
• Develop, track, analyze, and communicate performance metrics to determine the efficacy of health system initiatives.
• Vet new vendor capabilities to ensure their ability to deliver the marketing needs within the ecosystem.
• Provide day-to-day oversight of various external agency partners and manage the budget.
• Lead material review committee meetings for approval of promotional assets.
• Ability to manage and prioritize strategies, initiatives, and workload proactively in a fast-paced, entrepreneurial environment.
• Collaborate as a leader across Abbott Cancer Diagnostics' Marketing and establish effective ways of working with cross-functional business partners.
• Lead a diverse team of director and manager level talent, including, but not limited to, organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance.
• Consistent demonstration of exceptional leadership qualities, including but not limited to the ability to attract and retain the best team, foster a culture of high performance, lead with integrity, humility, accountability, and courage, and set a clear vision to energize teams towards the future.

Requirements

Bachelor’s Degree in business administration or a related field as outlined in the essential duties. 12+ years of Marketing experience. 5+ years of direct leadership experience, including hiring, coaching and developing talent. Excellent written and verbal communication skills and significant cross-functional collaboration experience. Ability to develop a strategy through expert understanding of market and industry. Demonstrated ability to perform the essential duties of the position with or without accommodation.

Qualifications

• Authorization to work in the United States without sponsorship.

Skills

Experience with Veeva CRM platform. Experience with a Digital Experience System (Sitecore or Adobe Experience Manager preferred). Diagnostic/device/pharmaceutical marketing, sales, and/or healthcare marketing experience. Demonstrated ability to present to and influence senior leadership (VP level).

Benefits

Exact Sciences offers an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage.