Director, Customer Marketing

The Customer Marketing Director serves as a strategic thought leader for key foodservice customers across the West Region, developing and executing marketing strategies that drive customer value, increase beverage incidence, and accelerate profitable growth. This role is instrumental in joint business planning, innovation pipeline development, and digital marketing initiatives, while partnering across brands, R&D, commercialization, assets, and other internal and external stakeholders to bring customer strategies to life.

Responsibilities

• Marketing Strategy and Execution:
  • Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
  • Construct and deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
  • Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
  • Serve as a trusted subject matter expert for the West Region, delivering strategic guidance, best practices, and scalable marketing solutions that accelerate customer growth and business impact across the portfolio.
• Partnerships:
  • Develop long-term customer partnerships with ownership of senior-level marketing relationships.
  • Champion for both customer and TCCC imperatives internally and externally to deliver on the Growth Promise in all areas.
  • Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
• Insights to Action:
  • Present “What” (Consumer and Industry Insights), “So What” (what it means to the customer brand and category), and “Now What” (recommendations on how to apply to the customer’s business) to deliver persuasive selling stories.
  • Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on insights and linking to brand strategy.
  • Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent education.
• 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.

Skills

• Category Innovation
• Digital Ecosystem
• Agency Management
• Advanced Strategic Thinking & Application
• Demonstrated personal leadership skills, collaboration, and influencing ability
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
• Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories

Location

Irvine, CA

Travel

Approximately 20-30%

Pay

Base pay range: $169,000 USD - $200,000 USD. Offered pay may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits is offered, dependent on the position.

Annual Incentive reference value is a market-based competitive value for the role, set at 30% of the base pay range midpoint, indicating performance at target.