Director, Customer Marketing

About the role

The position is full-time. You’ll join a fast-paced, collaborative marketing team with a mandate to build and scale how we engage, activate, and grow our existing customer base across a global portfolio of industry-specific solutions.

Responsibilities

• Build and lead a critical function focused on driving revenue from our existing customers.
• Partner closely with inside sales and account management teams to generate qualified opportunities from existing customers.
• Design and run targeted campaigns using customer segmentation, product usage, and market insights.
• Lead customer communication programs, including newsletters, product launches, and lifecycle engagement.
• Build customer advocacy programs — including case studies, references, and testimonial content.
• Drive customer engagement through events, advisory boards, and roundtables (including large global events like Unite).
• Establish and track customer health and engagement metrics such as NPS, adoption, and campaign performance.
• Partner with Product and Engineering to integrate messaging and expansion opportunities within the product experience.
• Lead, coach, and develop a growing team of customer marketing professionals.

Requirements

• Experienced B2B marketing leader with a background in customer marketing, demand generation, lifecycle marketing, or a closely related field.
• Experienced working in SaaS or enterprise software environments.
• Proven in driving campaigns and programs that result in customer expansion (upsell/cross-sell).
• Data-driven, with the ability to use customer insights to shape strategy and decision-making.
• A leader who has built, managed, or scaled teams and can develop talent effectively.

Qualifications

• Commercially minded, understanding that marketing exists to drive business outcomes.
• Collaborative and adaptable, thriving in environments with multiple stakeholders, products, and moving parts.

Skills

• Strong cross-functional partnership with Sales, Product, and Marketing teams.
• Experience building, managing, or scaling customer marketing functions from scratch.
• Familiarity with CRM and marketing automation tools such as Salesforce and Marketo.
• Experience building customer advocacy, community, or reference programs.
• Exposure to multi-product or multi-industry SaaS environments.
• A track record of aligning closely with Sales to drive measurable revenue outcomes.

Benefits

• Competitive pay and robust benefit plans.
• The opportunity to grow your career in a fast-paced, flexible and casual environment.
• An outstanding opportunity for career development and growth.

Pay

Competitive pay and robust benefit plans.

Schedule

Full-time.

Company Information

Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.

We celebrate our diverse experiences, opinions and beliefs allowing us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.