Director, Organized Customer Marketing

About the role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. The Director, Organized Customer Marketing will drive portfolio growth by identifying, evaluating, and developing new market opportunities, commercial channels, and strategic partnerships while leading market assessments, customer research, pilot programs, and commercialization strategies to expand the business.

Responsibilities

• Work with leadership and the broader marketing team to develop the strategy for the portfolio marketing to leaders in C- and D-suite levels at targeted health system accounts.
• Lead a team of marketers to oversee the development and execution of personal promotion tactics/resources/assets.
• Lead the development of digital marketing and communications strategies to support the portfolio business.
• Lead tactical planning for portfolio promotion to health systems leaders, ensuring the commercial strategies, product positioning, and messaging are effectively integrated into the digital and personal promotional tactics and assets.
• Develop, track, analyze, and communicate performance metrics to determine the efficacy of health system initiatives.
• Vet new vendor capabilities to ensure their ability to deliver the marketing needs within the ecosystem.
• Provide day-to-day oversight of various external agency partners and manage the budget.
• Lead material review committee meetings for approval of promotional assets.
• Ability to manage and prioritize strategies, initiatives, and workload proactively in a fast-paced, entrepreneurial environment.
• Collaborate as a leader across Abbott Cancer Diagnostics' Marketing and establish effective ways of working with cross-functional business partners.
• Lead a diverse team of director and manager level talent, including, but not limited to, organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance.

Requirements

• Bachelor’s Degree in business administration or field as outlined in the essential duties.
• 12+ years of Marketing experience.
• 5+ years of direct leadership experience, including hiring, coaching and developing talent.
• Excellent written and verbal communication skills and significant cross-functional collaboration experience.
• Ability to develop a strategy through expert understanding of market and industry.
• Demonstrated ability to perform the essential duties of the position with or without accommodation.
• Authorization to work in the United States without sponsorship.

Preferred Qualifications

• Master’s Degree in business administration or field as outlined in the essential duties.
• Experience with Veeva CRM platform.
• Experience with a Digital Experience System (Sitecore or Adobe Experience Manager preferred).
• Diagnostic/device/pharmaceutical marketing, sales, and/or healthcare marketing experience.
• Demonstrated ability to present to and influence senior leadership (VP level).

Pay

The base pay for this position is $149,300.00 – $298,700.00. In specific locations, the pay range may vary from the range posted.