Director, Customer Marketing

LogicMonitor · Austin, TX · 2 wk ago

HybridMarketingFull-time

About the role

This role is open to candidates based in or near Austin, TX. Our Austin office is based in the vibrant San Jacinto Center downtown with breathtaking views of Lady Bird Lake. At LogicMonitor, we hire within our Centers of Energy—vibrant locations where our teams connect, collaborate, and innovate.

Responsibilities

Develop and lead LogicMonitor’s global Customer Marketing strategy and team, focused on retention, upsell, cross-sell, and advocacy-led expansion, including executive engagement programs.
Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable revenue impact across the customer lifecycle.
Own Customer Advocacy and Storytelling programs, including case studies, peer reviews, analyst references, and customer speaker recruitment.
Lead Executive engagement initiatives such as the Customer Executive Advisory Board, executive roundtables, and strategic relationship programs that strengthen customer partnership and loyalty. Develop and orchestrate the exec briefing program for top customers.
Partner with Customer Success, Sales, Marketing, and Operations to define account-based engagement strategies that support upsell, cross-sell, and renewal goals.
Oversee customer communications and campaigns, including newsletters, nurture programs, and industry-specific storytelling that amplify customer value and outcomes.
Build and manage a high-performing Customer Marketing team, providing mentorship and career development across advocacy, engagement, and communications functions.
Leverage AI and marketing automation tools to identify expansion opportunities, personalize outreach, and optimize customer lifecycle engagement at scale.
Collaborate with Marketing Operations to define KPIs for advocacy pipeline, campaign impact, and contribution to retention and expansion metrics.
Persistently partner with the executive team and field leadership to align Customer Marketing programs with top-tier strategic accounts and thought leadership initiatives.

Requirements

10+ years of experience in B2B enterprise marketing, including 5+ years leading Customer or Advocacy Marketing programs.
Proven success driving upsell, cross-sell, and expansion through customer lifecycle and advocacy initiatives.
Strong background in building and executing executive engagement programs (Customer Advisory Boards, CxO roundtables, or strategic account experiences).
Experience developing content and programs that turn customer success into business growth narratives.
Demonstrated leadership in managing and developing marketing teams.
Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint growth outcomes.
Advanced understanding of marketing technology stacks, CRM systems (Salesforce), advocacy and automation platforms, and AI-driven engagement tools.
Exceptional written and verbal communication skills with executive-level presence.
Experience in SaaS, monitoring, observability, or infrastructure software preferred.

Qualifications

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Anticipated Application Close Date: 01/26/26

LogicMonitor is an Equal Opportunity Employer

Benefits

Our goal is to ensure an accessible and inclusive experience for every candidate.

If you need a reasonable accommodation during the application or interview process under applicable local law, please submit a request via this Accommodation Request Form.