Director of Customer Marketing
About the role
The Director of Customer Marketing will lead programs that deepen customer relationships, strengthen executive engagement, grow customer advocacy, and improve the overall customer experience after the sale.
Responsibilities
Develop and lead the overall customer marketing strategy across customer engagement, advocacy, executive programs, lifecycle communications, retention support, loyalty, and community.
Own the executive customer engagement strategy, including executive forums, executive roundtables, Executive Advisory Boards, and strategic customer councils.
Lead the Executive Briefing Center program, including briefing strategy, customer experience design, agenda development, stakeholder coordination, executive preparation, content alignment, and post-briefing follow-up.
Create high-impact executive events that bring together customers, company leaders, product experts, and industry voices around relevant business topics.
Partner with Sales, Customer Success, and Executive Leadership to identify priority customers for executive engagement, advocacy opportunities, strategic briefings, and account-level relationship building.
Manage customer event planning and execution in partnership with Events, Sales, Customer Success, Product, and Executive teams.
Requirements
Strong understanding of the post-sale customer journey and how customer marketing supports engagement, retention, loyalty, and advocacy.
Excellent executive presence and ability to work directly with senior customers and internal executives.
Strong customer storytelling, messaging, and written communication skills.
Strong program management skills, especially for executive events, advisory boards, briefings, advocacy programs, and customer communications.
Ability to build customer programs from the ground up and improve them over time.
Strong cross-functional collaboration skills across Sales, Customer Success, Product, Marketing, Events, Communications, and Executive Leadership.
Ability to use customer data, segmentation, and performance metrics to guide program decisions.
Strong leadership skills with the ability to manage people, vendors, budgets, timelines, and executive-level expectations.
Comfort operating in a fast-moving environment with multiple priorities and stakeholders.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field required.
MBA or advanced degree preferred, but not required.
Equivalent professional experience may be considered in place of a specific degree requirement.
10+ years of marketing experience.
5+ years of experience in customer marketing, customer advocacy, executive programs, customer events, lifecycle marketing, product marketing, or customer communications.
3+ years of people management experience preferred.
Experience managing executive customer programs such as Executive Advisory Boards, executive forums, executive roundtables, or Executive Briefing Center programs.
Experience building customer advocacy programs, including customer references, case studies, testimonials, reviews, speaking opportunities, and customer stories.
Experience working in B2B SaaS, enterprise technology, or subscription-based businesses strongly preferred.
Experience partnering closely with Sales, Customer Success, Product Marketing, Product, Communications, and Executive Leadership.
Experience using CRM, marketing automation, advocacy, customer success, event, and analytics platforms.
Skills
Strong understanding of the post-sale customer journey and how customer marketing supports engagement, retention, loyalty, and advocacy.
Excellent executive presence and ability to work directly with senior customers and internal executives.
Strong customer storytelling, messaging, and written communication skills.
Strong program management skills, especially for executive events, advisory boards, briefings, advocacy programs, and customer communications.
Ability to build customer programs from the ground up and improve them over time.
Strong cross-functional collaboration skills across Sales, Customer Success, Product, Marketing, Events, Communications, and Executive Leadership.
Ability to use customer data, segmentation, and performance metrics to guide program decisions.
Strong leadership skills with the ability to manage people, vendors, budgets, timelines, and executive-level expectations.
Comfort operating in a fast-moving environment with multiple priorities and stakeholders.
Benefits
Employee ownership
Health insurance
401(k) with matching contributions
Disability insurance
Paid-time off
Growth opportunities
Pay
The typical base salary for this role is between USD $220,000 – $270,000 per year and it may be eligible for participation in a corporate bonus program.
Schedule
Omnissa offers a flexible schedule to accommodate remote work in Atlanta, GA.