Director or Sr. Director, Downstream Marketing & Commercial Enablement, WC

We need to output only HTML fragment with sections for headings where there is real content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like Privacy Policy, Our mission, etc. Must keep substantive info: Job Purpose Summary, What You Will Do (with subsections maybe), What You Will Need, What We Value, Benefits statement. Also maybe "Measures of Success" is part of What You Will Do? Actually it's separate after What You Will Do. We need to decide sections: About the role? Not present. Could use "Job Purpose Summary" as a section heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those standard headings where appropriate. But we must only include sections when posting has real specific content. So we can create sections like "Responsibilities" for What You Will Do, "Requirements" for What You Will Need, "Skills" maybe for proficiencies, "Benefits" for benefits statement, "Qualifications" maybe for education/experience. However we must not invent headings with filler. Use only those headings if we have content. We have content: - Job Purpose Summary: a paragraph describing role. Could go under "About the role" or maybe "Responsibilities"? But "About the role" is a typical heading for summary. We'll use

About the role

with that paragraph. - What You Will Do: includes many bullet-like paragraphs (though not bullet list). It's a list of duties. We should convert to

• for each duty. The text includes sections like Downstream Marketing & Commercial Strategy, Medical Education & KOL Strategy, Field Enablement & Sales Training, Campaign Activation & Launch Execution, Events, Governance & Cross-Functional Leadership, Measures of Success. Those could be subheadings but we are only allowed to use

  for section headings; we could still use

  for each subsection? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but likely they want only those standard headings. However we can still use

  for each major duty category if we treat them as sub-sections under Responsibilities? Might be okay but risk of extra headings not in list. Safer: treat all duties as a single

  list under

  Responsibilities

  . We'll extract each duty sentence as list items. - What You Will Need: includes education, experience, skills. We'll put under

  Requirements

  (or Qualifications). Use
  • . - What We Value: list of values. Could be under

    Skills

    ? Actually values are not skills. Could be under

    About the role

    ? Better to make a

    Skills

    for values? Not ideal. Perhaps we can create a

    Values

    but not in allowed list. However instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive list. It says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings where appropriate. Values could go under "Skills"? Not exactly. Could be under "About the role"? Might be okay to include a section "Skills" for the values? But values are not skills. Maybe we can omit values section? But we must preserve ALL substantive information. So we need to include values somewhere. Could put them under

    About the role

    as a paragraph after the summary? But that would mix. Better to create a

    Skills

    and list values as
    • . It's not perfect but acceptable. - Benefits: "Corza Medical offers a competitive benefits package including medical, 401K, vacation and sick time, paternal leave and other benefits." That's substantive. So we create

      Benefits

      with
      • items. - Pay and Schedule: not present, so omit. - Also there is "Measures of Success" which could be part of Responsibilities. We'll include as list items. We must remove boilerplate: Privacy Policy, Our mission, Our brand promise, Our people promise, etc. Also remove equal opportunity employer, notice to third party agencies, etc. We must not repeat job title. Not include any metadata like Job ID. We must output only HTML fragment. Let's craft. First, About the role: paragraph from Job Purpose Summary. Then Responsibilities: list items from What You Will Do (including Measures of Success). We'll break down each bullet. Let's extract duties: From "What You Will Do": - Downstream Marketing & Commercial Strategy: * Own the global downstream marketing strategy and execution roadmap for the Wound Closure portfolio, translating upstream and brand strategy into field-ready commercialization plans across the U.S., EMEA, and APAC. * Direct the development and lifecycle management of world-class sales enablement assets, including playbooks, customer-facing decks, objection handling, competitive battlecards, and customer leave-behinds. * Set governance for commercial collateral, digital asset management systems, and the claims matrix, ensuring accuracy, version control, and consistent messaging across every touchpoint. * Lead go-to-market planning and launch readiness for new product introductions in close partnership with Upstream Marketing. * Sustain and optimize marketing for the established Wound Closure portfolio alongside new launches, balancing growth drivers with lifecycle management. - Medical Education & KOL Strategy: * Define and lead the global medical education strategy aligned to Wound Closure growth priorities building annual and multi-year education roadmaps by specialty (e.g., orthopedics, plastics, microsurgery). * Identify, onboard, and manage a network of Key Opinion Leaders, and lead advisory boards to gather clinical insights that inform product and marketing strategy. * Ensure KOL engagements, advisory boards, speaker programs, and education activities are conducted within applicable compliance frameworks, including fair-market-value and needs-assessment discipline, the AdvaMed Code of Ethics, and Sunshine Act / Open Payments and equivalent global transparency requirements * Build peer-to-peer education platforms that expand influence, credibility, and surgeon adoption across target specialties. * Oversee development of procedure-based education and training content (e.g., surgical technique guides, clinical modules, webinars, digital learning) and scalable formats such as virtual procedural trainings and hands-on and cadaver labs. - Field Enablement & Sales Training: * Own downstream marketing's contribution to new-hire onboarding, delivering essential materials and clear, consistent messaging. * Create Voice of Sales surveys, collect and analyze field feedback, and refine enablement materials and tools that improve execution (e.g., talk tracks, objection handling, clinical evidence positioning). - Campaign Activation & Launch Execution: * Direct execution of downstream campaign elements across digital, print, and in-person channels, including localization and region-specific customization. * Drive asset launches through CRM, sales portals, and team communications, owning how assets reach the field. * Track campaign and enablement performance metrics, translating voice-of-sales and voice-of-customer insight into continuous improvement. - Events, Governance & Cross-Functional Leadership: * Oversee regional and national education events, congress-based programming, and speaker programs, owning logistics, budgets, and ROI tracking. * Lead, coach, and develop a global team spanning downstream marketing and tradeshow and events, setting objectives and building capability across the function. - Measures of Success: * Surgeon adoption and specialty activation across priority segments (e.g., micro suture, gut suture, orthopedics). * Conversion and revenue growth attributable to downstream campaigns and enablement. * Field enablement effectiveness, measured through voice-of-sales, tool usage, and new-hire ramp. * Reach, quality, and compliance of KOL and medical education programs. We'll turn each bullet into
      • . Now Requirements: from "What You Will Need": - Bachelor’s degree required. - Advanced degree (MBA or clinical/scientific) preferred. - 10+ years in medical device marketing, sales enablement, and/or medical education (Wound Closure or adjacent surgical categories strongly preferred). - Proven people-leadership experience, including building and developing high-performing downstream marketing and/or medical education teams. - Strong understanding of clinical workflows, surgical procedures, and selling into hospitals and ASCs. - Demonstrated success partnering with KOLs and leading advisory boards and education programs at scale. - Track record connecting downstream marketing and enablement to revenue, conversion, and market growth. - Proven ability to influence commercial teams and drive behavior change across a matrixed organization. - Strong executive communication and presentation skills. - Proficiency in CRM (Salesforce preferred), digital asset management platforms (e.g., Air, Seismic), PowerPoint, and Power BI. - Ability to operate in a fast-paced, evolving commercial environment. - Willingness to travel domestically and internationally up to 30% for events, congresses, and field alignment. We'll list each as
      • . Skills: from "What We Value": list values: - Customer First - We deliver extraordinary experiences. - Accountability - We do what we say. - Integrity - We do what is right. - Inspired - We love what we do. - One Global Team -We before me, always. We'll put as
      • under Skills. Benefits: from "Corza Medical offers a competitive benefits package including medical, 401K, vacation and sick time, paternal leave and other benefits." We'll make
        • with that sentence. Now ensure we don't include any boilerplate like Privacy Policy etc. Output only HTML. Let's craft:

          About the role

          The Director/Sr. Director, Downstream Marketing and Commercial Enablement leads the global downstream marketing, medical education, and field enablement strategy for the Wound Closure business, translating global brand and product strategy into field-ready commercialization that drives surgeon adoption, specialty activation, and revenue growth. This role owns the full downstream toolkit, from sales enablement assets and campaign activation to digital asset governance and claims matrix management, ensuring the field organization is equipped, aligned, and compliant. The role also builds a scalable, KOL-driven medical education platform that translates clinical and product insight into high-impact training for surgeons and commercial teams. Reporting to the VP, Marketing, Wound Closure, it leads a global, cross-functional team and partners closely with Sales, Upstream Marketing, RA/Legal, and Compliance to deliver measurable commercial impact.

          Responsibilities

          • Own the global downstream marketing strategy and execution roadmap for the Wound Closure portfolio, translating upstream and brand strategy into field-ready commercialization plans across the U.S., EMEA, and APAC.
          • Direct the development and lifecycle management of world-class sales enablement assets, including playbooks, customer-facing decks, objection handling, competitive battlecards, and customer leave-behinds.
          • Set governance for commercial collateral, digital asset management systems, and the claims matrix, ensuring accuracy, version control, and consistent messaging across every touchpoint.
          • Lead go-to-market planning and launch readiness for new product introductions in close partnership with Upstream Marketing.
          • Sustain and optimize marketing for the established Wound Closure portfolio alongside new launches, balancing growth drivers with lifecycle management.
          • Define and lead the global medical education strategy aligned to Wound Closure growth priorities building annual and multi-year education roadmaps by specialty (e.g., orthopedics, plastics, microsurgery).
          • Identify, onboard, and manage a