Director, Omnichannel Enablement Lead

About the role

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofis commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

Responsibilities

• Execute a comprehensive analytics-driven Omnichannel Enablement strategy, aligned with key stakeholders and driving to the wider Omnichannel vision
• Effectively pull through customer engagement plans and omnichannel journeys
• Co-create with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives and ensure consistency with core Key Business Questions and deliverables
• Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision
• Establish core working rhythm with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market
• Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts
• Advise brands on the development of their customer engagement strategies and plans, ensuring seamless pull through to orchestration and helping brands achieve the highest return on marketing investment
• Design and deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey
• Manage key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to explore new, innovative capabilities
• Ensure the sharing of best practice between brand campaigns
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
• Design and deliver a plan for knowledge sharing and upskilling programs
• Define the delivery roadmap of key transformation programs
• Establish mechanism to assess adaptations to ways of working relationships with agency and vendor partners
• Drive cultural change through the championing of an agile, customer-oriented mindset
• Provide first line point of escalation for teams regarding scope, time, or budget concerns or risk areas
• Establish key integration opportunities and synergies within the Sanofi portfolio
• Serve as a member of the Enablement Directors forum establishing new ways of working to transform the industry

Qualifications

• Bachelor's degree in business, marketing, or technology, or equivalent experience
• 7+ years of experience in omnichannel or digital marketing execution, with majority of that experience in pharmaceutical, life sciences, or biotech preferred
• 5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
• 3+ years of experience in a leadership role of a high performing, multi-functional team
• Experience managing external vendors
• 3+ years of experience in a leadership role of a high performing, multi-functional team

Benefits

• Comprehensive health and wellness programs
• At least 14 weeks gender-neutral parental leave
• Thoughtful, well-crafted rewards package recognizing contributions and amplifying impact

Pay

Compensation will be determined commensurate with demonstrated experience.

Schedule

Full-time