Director of Undergraduate Admissions - Western Carolina University

Primary location: on-site in Cullowhee, NC. This position is exempt from the State of North Carolina Human Resources Act (EHRA).

About the role

The Director of Undergraduate Admissions provides strategic and operational leadership for undergraduate admissions and is responsible for developing and implementing strategies that recruit, admit, enroll, and support the successful transition of a qualified, talented, and diverse undergraduate student body.

The director leads recruitment and yield efforts for first-year, transfer, returning, and other designated undergraduate populations and works collaboratively with campus partners whose functions affect the enrollment experience. The director develops and manages a comprehensive strategic recruitment and enrollment plan aligned with Western Carolina University’s mission, strategic priorities, and UNC System policies and regulations.

The director uses enrollment data, market research, technology, and assessment to establish goals; evaluate enrollment funnel performance; develop projections and forecasts; identify emerging markets and opportunities; and adjust strategies in response to demographic, competitive, economic, and policy changes.

Responsibilities

• Provide leadership for admissions operations, technology, communications, policy, budgets, staff development, compliance, assessment, and continuous process improvement.
• Ensure prospective students and families receive timely, accurate, personalized, and student-centered information and service from initial inquiry through matriculation.
• Develop and maintain strong campus and external partnerships; collaborate with academic units, Financial Aid, University Scholarships, the Registrar, Orientation, Marketing and Communications, student success units, Institutional Research, Information Technology, high schools, community colleges, counselors, advisors, alumni, and other partners.
• Develop and oversee programming and disseminate timely and accurate information to high school counselors, community college advisors, and Cat Eyes Alumni members to support recruitment, referral, and enrollment goals.

Requirements

• Master’s degree required.
• Senior-level experience in admissions/enrollment management.