Director of Undergraduate Admissions

About the Role

The Director of Undergraduate Admission is responsible for supporting the undergraduate admission processes by assisting in planning and executing policy and programming, recommending admission actions, and supervising Associate Directors of Admission. The Director will be a strategic partner in the development of a comprehensive recruitment plan informed by data best practices, covering domestic first-year, transfer, and international admission.

Responsibilities

• Provides strategic and tactical leadership of the university undergraduate admission functions.
• Develops recruitment plans for all undergraduate audiences, including first-year, transfer, and international students, in conjunction with the Dean of Admission.
• Supervises staff responsible for representing TCU at recruiting events both on- and off-campus, supporting events at TCU, visiting high schools, conducting informational and evaluative sessions, establishing rapport with candidates, and recommending admissions actions.
• Assists the Dean with the student search process and tracks ROI on vendor relations.
• Leads, oversees, and implements all operations, services, programs, activities, and budgets related to recruitment of the incoming undergraduate class.
• Identifies recruiting strategies by monitoring trends at peer and aspirant institutions; develops policies related to trends and best practices in admission.
• Stays abreast of and collaborates with key partners across campus (e.g., financial aid, housing, registrar, student affairs).
• Collects, compiles, and analyzes occupational, scholarship, departmental, economic, and market data for dissemination to provide strategic recommendations for targeting potential students.
• Prepares reports in concert with the Director of Admission Systems.
• Utilizes predictive modeling, data analytics, and performance indicators to track departmental efficiency, monitor achievement of enrollment goals, and forecast probabilities and trends.
• Demonstrates high proficiency in creating and managing queries, reports, and workflows within a CRM, such as Slate.
• Cultivates and establishes partnerships with key professional associations, individuals in higher and secondary education institutions, and TCU constituents across campus.
• Recruits, selects, counsels, and disciplines staff to accomplish department goals.
• Trains staff by developing and implementing programs.
• Represents the Office of Admission in public and in senior leadership meetings when the Dean of Admission is unavailable.
• Performs other related duties as assigned.

Requirements

• Master’s degree.
• 7+ years of experience in admissions in a higher education environment with added responsibility, including supervisory experience.
• Valid Texas Driver’s License or ability to obtain a required State of Texas license within 90 days. Must be insurable under the university motor vehicle requirements.

Skills

• Knowledge of strong communication and organizational techniques.
• Knowledge of university admissions practices, policies, and procedures.
• Knowledge of liberal arts and sciences university programs.
• Knowledge of a multi-cultural university campus and college life.
• Knowledge of customer service techniques.
• Skill in written and oral communication.
• Skill in some or all components of Microsoft Office.
• Skill in manipulating data for analysis and reporting.
• Skill in CRM or other admission databases.
• Ability to interact with prospective students and their families.
• Ability to establish and maintain effective relationships with prospective students, parents, counselors, and alumni.
• Ability to train and lead staff.
• Ability to provide innovative thought leadership for a fast-paced office.

Physical Requirements

• Visual acuity to read information from computer screens, forms, and other printed materials.
• Able to speak clearly in conversation and general communication.
• Hearing ability for verbal communication via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing, reaching, flexibility, body movement for bending, crouching, walking, kneeling, and prolonged sitting.
• Lifting and moving objects and equipment up to 25 lbs.

Work Environment

• Work is indoors and sedentary, subject to schedule changes and/or variable work hours.
• This role is an on-campus, in-person position.
• No harmful environmental conditions present; noise level is usually moderate.