Director of Sponsorship Sales

KCRW has been part of the cultural fabric of Los Angeles for decades, known for original music discovery, independent journalism, and a level of trust with its audience that few media outlets in the market can claim. It holds a distinct place among Southern California institutions, reaching an unusually engaged, culturally influential, and highly educated audience across the region. Over the past several years, KCRW has moved well beyond broadcast, growing sponsorships across digital, podcasts, events, newsletters, and branded content into an expanding share of total revenue. The next sales leader will inherit this momentum, with the opportunity to build on a strong foundation and accelerate the transition.

About the role

This rare opportunity to lead KCRW’s corporate sponsorship team is built for a strategic leader who wants to drive revenue for our client and its non-profit mission to move beyond traditional broadcast radio and innovate revenue across digital, podcasts, events, newsletters, and branded content.

Responsibilities

• Develop innovative sales programs across KCRW products
• Evaluate market performance and develop a plan to increase activity and maximize revenue
• Nurture talent to build and maintain positive working relationships between station employees and Enginuity colleagues
• Lead and coach a team on consulting skills, account development, and Enginuity systems/procedures
• Maintain a pipeline of mission-driven talent ready to join the team should the need arise
• Help your team develop creative, high-impact multimedia opportunities that provide outstanding results for public media sponsors
• Collaborate with other Market Leaders across the organization, learning and sharing insights
• Set strategy with team members to identify new business categories and close new accounts
• Grow your community and engage with local business owners and C-suite decision-makers to generate leads
• Use KCRW content, features, digital assets, and events to expand sponsor offerings

Requirements

• Confident and experienced leader who loves to excel and lead as a role model
• Experience as a creative media sales professional, adept at developing integrated multi-media campaigns that produce outstanding results
• Natural connector with a very strong local and regional network in and around the Los Angeles area
• Both a visionary and a tactician who excels at setting a course for your sales team, coaching and guiding them to reach a common goal
• Ability to identify and develop new categories and key accounts, inspiring your team through coaching and enthusiasm
• Clean driving record

Skills

• Developing innovative go-to-market strategies
• Analytical thinking using quantitative and qualitative data to create strategies
• Competitive mindset to build a team of winners and exponentially grow revenue
• Proficiency in analyzing sales forecasts, identifying opportunities, and creating sales initiatives
• Collaborative team member who shares ideas and thrives on learning opportunities

Benefits

• Hybrid in-office 2-3 days per week
• Health Benefits
• Company Paid Life Insurance
• Generous PTO
• Dental Benefits
• Company Paid Identity Theft Protection
• Volunteer Time
• Vision Benefits
• 401(k)
• Discount Programs
• 11 National Holidays
• Company Paid Disability insurance

Pay

$75k - $175k Base Salary plus uncapped incentive and bonus

Schedule

Hybrid work model: hub-from-home, in-office 2-3 days a week for connections and meetings. Flexibility to complete paperwork or calls from your home office.

KCRW is your always-on connection to music, news, culture, and each other — on the radio, online, and in-person. We belong to Los Angeles, connecting diverse perspectives and the sounds of Southern California with curious communities around the corner and around the world. We are NPR’s flagship member station in Southern California and a community service of Santa Monica College. You can find our radio broadcast signal in LA at 89.9FM and also in Santa Barbara, Ventura, Mojave, Palm Springs, San Luis Obispo, and worldwide via the KCRW app and at kcrw.com.