Director, Sponsorship Consulting

About the role

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep insights and our network of seasoned and creative team members to create impact between properties, fans, and brands. MKTG S+E is part of the broader dentsu Sports International network. Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated.

MKTG Sports + Entertainment is seeking a strategic and client-focused Director, Sponsorship Consulting to help lead one of the agency's largest and most high-profile NASCAR sponsorship portfolios. Reporting to the VP, Sponsorship Consulting, this position is based in MKTG's Charlotte, NC office. The role involves managing strategic, integrated brand marketing and activation campaigns with a roster of clients, leading a team in developing, executing, and measuring performance of activation programs, and frequent travel including up to 10–12 weekends per year.

Location: Charlotte, NC | Time Type: Full time | Contract Type: Permanent

Responsibilities

• Lead a team of seasoned professionals to deliver excellent activation of client marketing programs throughout the annual sports calendar
• Set standards for client work including written POVs, planning documents, and reporting; provide coaching for the team to deliver consistently and timely for the client
• Establish high-level relationships with client leaders and demonstrate ability to provide creative solutions that meet and exceed their KPIs
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
• Write and develop key documents including recommendations and POV documents to client-ready status
• Negotiate with local and national rightsholders on behalf of clients, securing win-win agreements that surpass client expectations
• Play a key role in agency new business activities including ideation, presentation writing, and presentation delivery

Qualifications

• 7+ years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field
• 4+ years of direct NASCAR/Motorsports sponsorship consulting, partnership marketing, or sponsorship management experience, preferably within an agency environment
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement
• Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues, and agency partners
• Prior experience leading teams, mentoring colleagues, and contributing to talent development
• Bachelor's degree in Marketing, Communications, Sports Management, Business, or a related field

Skills

• In-depth knowledge of and ability to navigate the NASCAR ecosystem including the three series, race teams, and driver relationships
• Strong strategic acumen
• Exceptional team management skills
• Ability to generate creative solutions to business and marketing challenges facing clients
• Experience activating successful experiential marketing programs at tracks and in event markets
• Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions
• Negotiation experience and expertise
• Understanding and experience with the broader sponsorship landscape (NFL, MLB, NBA, NCAA, F1, etc.)
• Ability to craft and present high-level sponsorship concepts that effectively link to brand marketing objectives
• Internal drive to bring client and organizational value, even in fluid or undefined environments

Pay

The annual salary range for this position is $82,500–$100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Schedule

Employees who live within a commutable distance of one of our hub offices (currently Chicago, metro Detroit, Los Angeles, and New York City) are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of work location, employees are expected to be flexible to meet the needs of the company and clients, which may include attendance in an office. Frequent travel is required, including up to 10–12 weekends per year.