Director, Sponsorship Consulting
MKTG · New York, United States · 1 wk ago
Marketing$95k–$127k/yrFull-time
Responsibilities
- Manage global execution of a client’s international sponsorship portfolio, ensuring full use of all available assets
- Drive partnership strategy, leveraging an in-depth understanding of the property landscape to identify areas of opportunity and optimization for clients
- Collaborate with an international agency team delivering regional brand programs to support global partnerships
- Communicate with senior clients to ensure ongoing satisfaction and collaboration
- Oversee relationships with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
- Manage teams developing key documents, including activation plans and POVs, to client-ready status
- Lead full-service activation campaigns and events from end to end
- Maintain oversight of all activation programming, including annual and per-event budgeting, in line with internal guidelines
- Support negotiations with local, national, and global rightsholders on behalf of clients, securing win-win agreements that exceed expectations
- Travel as required, including some weekends and possibly holidays, depending on client assignments
Qualifications
- 7+ years of experience in sponsorship consulting, sports marketing, or brand partnerships
- Direct experience working with Formula One, motorsports, or comparable global sports properties (e.g., Olympics, golf)
- Experience advising brands, agencies, or teams on sponsorship strategy and activation
- Proven experience creating and presenting strategic decks to senior client stakeholders
- Proven experience leading and mentoring junior team members
- Bachelor’s degree or equivalent professional experience
Skills & Competencies
- Sponsorship strategy and consulting
- Knowledge of the Formula One ecosystem and rightsholders
- Client communication and presentation
- Strategic storytelling and deck development
- Cross-functional collaboration
- Team leadership and coaching