Director of Sponsorships and Partnership Solutions

About the role

The Director of Sponsorships and Partnership Solutions leads WFUV's efforts to modernize, grow, and diversify station revenue through creative, mission-aligned partnerships with businesses, cultural institutions, and community organizations. This position transforms WFUV’s traditional underwriting model into a forward-looking Sponsorship & Partnership Program, connecting brands with WFUV’s multi-platform audience through on-air, digital, event, and experiential opportunities that reflect the station’s values and public-service mission. This position requires occasional night and weekend work hours for station events.

Responsibilities

• Develops and executes a comprehensive Sponsorship & Partnership Strategy that grows revenue across on-air, digital, and live event platforms.
• Redefines and repositions underwriting as a mission-based brand partnership, emphasizing audience engagement, authenticity, and shared values.
• Actively prospects, pitches, and closes sponsorship and underwriting opportunities, serving as a primary seller for the department until additional team members are hired.
• Designs and sells integrated packages that combine on-air credits, digital sponsorships, podcasts, playlists, newsletters, and events, and custom activations.
• Creates a WFUV Sponsorship Playbook detailing audience insights, pricing structures, case studies, and cross-platform inventory.
• Works with the Digital and Marketing teams to expand WFUV’s sponsorship inventory (streaming pre-rolls, podcasts, video series, newsletters, and social media campaigns).
• Partners closely with Fordham University’s Office of Development and Strategic Communications to ensure alignment with broader institutional priorities.
• Liaises with external consultants (e.g., Jacobs Media, underwriting production vendors) to modernize systems and optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of experience in media sponsorship, advertising sales, partnership development, or brand strategy.
• Experience managing and mentoring staff in a mission-driven, collaborative environment.
• Familiarity with CRM and analytics tools (Salesforce, HubSpot, Google Analytics, etc.).

Skills

• Proven track record of achieving or exceeding revenue goals, developing creative sponsorship solutions, and diversifying business sources across multiple categories.
• Deep understanding of multi-platform media (broadcast, digital, social, live events) and audience engagement strategies.
• Excellent communication, presentation, and storytelling skills—ability to translate WFUV’s mission into compelling partner value.
• Strong project management and organizational skills with meticulous attention to detail.
• Creative problem solver with a consultative, relationship-first approach to sales.

Benefits

Salary is commensurate with qualifications, experience, and skills.