Director of Spa & Wellness Services

About the role

For 180 years, Chetola Resort has offered guests a timeless mountain escape in the heart of the Blue Ridge Mountains. Serving as the gateway to beautiful Blowing Rock, North Carolina as a luxury haven where adventure meets tranquility, Chetola blends refined hospitality with immersive outdoor experiences—from Orvis®-endorsed fly fishing to award-winning dining, spa indulgence, and family-friendly recreation. Under new ownership, we are embracing an exciting new chapter rooted in thoughtful renewal, authentic elegance, and exceptional guest service. Blowing Rock boasts many of the most luxurious residences in all of the Carolinas, with an affluent clientele in a year-round destination.

Responsibilities

• Lead all aspects of spa service delivery, ensuring exceptional, personalized guest experiences aligned with Forbes standards
• Oversee hiring, onboarding, training, scheduling, and performance management of spa staff and contractors
• Create staffing models aligned with demand, labor strategy, and associate well-being
• Monitor budgets, control costs, and identify revenue opportunities through packages, retail, and new offerings
• Design and evolve spa services in response to guest preferences, seasonality, and luxury wellness trends
• Partner with Sales, Marketing, and Guest Services to drive utilization and positioning of the spa as a destination experience
• Maintain exceptional standards of cleanliness, ambiance, music, lighting, scent, and presentation across all spa environments
• Manage inventory, vendor