Director of SEO and Agentic Search

About the role

LawnStarter is expanding its reach to become the one-stop-shop for all home services. As the CMO’s direct report, you will lead the team responsible for making organic search and AI-powered discovery successful at scale. Your responsibilities include setting the vision, roadmap, and standards for organic strategy across the brand portfolio, establishing AI Search visibility, and directing content strategy and production.

Responsibilities

• Own organic strategy across the brand portfolio, including setting vision, roadmap, and standards for organic search and AI-powered discovery.
• Establish AI Search visibility by making our brands cited and authoritative sources in Google AI Overviews, ChatGPT, Perplexity, and emerging conversational search surfaces.
• Direct editorial work that produces pages, guides, studies, and resources that rank, get cited, and convert.
• Work closely with Engineering, Analytics, and Data to build the technical and measurement foundation organic needs to operate at scale.
• Build and elevate teams by leading the core team and starting small, building the team you need around you.
• Define how to measure AI Search by turning raw signals into a reliable view of AI Search visibility, which you can use to make decisions and demonstrate progress.

Requirements

• Understand the importance of external visibility as foundational to organic search strategy.
• Operate with a business mindset, tying organic initiatives to CAC, acquisition, and revenue impact.
• Diagnose fast and act faster, using data to find the signal in the noise and make clear recommendations.
• Be a company-wide evangelist, selling the vision for organic strategy to cross-functional partners and influencing roadmaps and securing investment.
• Be technically fluent and willing to ship, able to get into the weeds on structured data, crawl budgets, and Core Web Vitals, and know when to set direction.
• Be AI-native, using AI tools daily and understanding how LLMs and generative AI work to build an AI Search strategy grounded in how these systems actually discover and evaluate content.

Benefits

• Base salary: $170,000 to $190,000 USD
• Equity
• Healthcare: Medical, dental, and vision
• Fully remote
• Flexible PTO