Director of SEO and Agentic Search

About the role

LawnStarter is expanding its reach to become the one-stop-shop for all home services. This role leads the team responsible for making organic search and AI-powered discovery successful at scale.

Responsibilities

• Own organic strategy across the brand portfolio, setting the vision, roadmap, and standards for organic search and AI-powered discovery.
• Establish our brands as cited, authoritative sources in Google AI Overviews, ChatGPT, Perplexity, and emerging conversational search surfaces through answer-first content architecture, entity authority, and structured data.
• Build technical SEO and architecture, including large-scale technical infrastructure, Core Web Vitals, structured data, and crawl efficiency.
• Direct content strategy and production, producing pages, guides, studies, and resources that rank, get cited, and convert.
• Lead and hire a team, assessing the current core and making talent calls.
• Partner with engineering, analytics, and data to build the technical and measurement foundation organic needs to operate at scale.
• Solve problems such as recovering and growing traffic, diagnosing root causes, and building a measurement approach for AI Search visibility.

Requirements

• Understand the importance of external visibility and how to build it through earned media strategies.
• Operate with a business mindset, tying organic initiatives to CAC, acquisition, and revenue impact.
• Diagnose fast, act faster, using data to find the signal in the noise and make clear recommendations.
• Build and elevate teams, developing leaders and creating an environment where people know what great looks like.
• Use AI tools daily and understand how LLMs and generative AI work to build an AI Search strategy grounded in how these systems actually discover and evaluate content.

Benefits

• Base salary: $170,000 to $190,000 USD
• Equity
• Healthcare: Medical, dental, and vision
• Fully remote
• Flexible PTO

Qualifications

• Experience building for where search is going, not where it has been.
• Understanding of organic as a revenue driver, not just a traffic channel.
• Ability to diagnose fast and act faster, using data to find the signal in the noise.
• Leadership experience in building and elevating teams.
• Fluency with AI tools and understanding of how LLMs and generative AI work.