Director of SEO and Agentic Search

About the role

LawnStarter is expanding its reach beyond lawn care to become the one-stop-shop for all home services. As the CMO’s direct report, you will lead the team responsible for making organic search and AI-powered discovery successful at scale.

Responsibilities

• Own organic search and AI discovery across the brand portfolio
• Set the vision, roadmap, and standards for organic search and AI-powered discovery
• Establish our brands as cited, authoritative sources in Google AI Overviews, ChatGPT, Perplexity, and emerging conversational search surfaces
• Build answer-first content architecture, entity authority, and structured data that AI systems can discover, extract, and trust
• Direct the editorial work that produces pages, guides, studies, and resources that rank, get cited, and convert
• Work closely with Engineering, Analytics, and Data to build the technical and measurement foundation organic needs to operate at scale
• Diagnose and recover from significant traffic declines
• Define and measure AI Search visibility
• Secure investment and influence roadmaps based on a clear point of view on where we are going

Requirements

• Understand external visibility as foundational
• Operate with a business mindset, tying organic initiatives to CAC, acquisition, and revenue impact
• Diagnose fast, act faster
• Build and elevate teams
• Achieve a clear point of view on where we are going and the execution to get there
• Use AI tools daily and understand how LLMs and generative AI work

Benefits

• Base salary: $170,000 to $190,000 USD
• Equity
• Healthcare: Medical, dental, and vision
• Fully remote
• Flexible PTO