Director of SEO and Agentic Search

About the role

LawnStarter is expanding its reach to become the one-stop-shop for all home services. This role leads the team responsible for making organic search and AI-powered discovery successful at scale.

Responsibilities

• Own organic strategy across the brand portfolio, setting the vision, roadmap, and standards for competing in AI-powered discovery
• Establish AI Search visibility, ensuring brands are cited and authoritative sources in Google AI Overviews, ChatGPT, and emerging conversational search surfaces
• Direct technical SEO and architecture, including large-scale technical infrastructure, Core Web Vitals, structured data, and crawl efficiency
• Guide content strategy and production, directing editorial work that ranks, gets cited, and converts
• Build and elevate teams, assessing current core and making talent calls
• Partner with engineering, analytics, and data to build the technical and measurement foundation organic needs to operate at scale
• Diagnose and recover traffic declines, diagnose and act on AI Search visibility issues, and define how to measure AI Search

Requirements

• Understands external visibility as foundational, building external earned media strategies
• Operates with a business mindset, tying organic initiatives to CAC, acquisition, and revenue impact
• Diagnoses fast, acts faster, using data to find the signal in the noise
• Builds and elevates teams, developing leaders and creating an environment where people know what great looks like
• Ai native, using AI tools daily and understanding how LLMs and generative AI work