Director of Sales- Holiday Inn Winchester, VA

Sales Strategy & Revenue Generation

• Develop and implement strategic sales plans to achieve revenue and occupancy goals.
• Identify new business opportunities in corporate, government, association, and group segments.
• Drive room revenue, meeting space utilization, and ancillary revenue.
• Maintain and grow relationships with key corporate accounts, travel managers, and meeting planners.
• Conduct outside sales calls, site tours, and client presentations.
• Negotiate contracts and manage group bookings from inquiry through completion.
• Ensure excellent service delivery to secure repeat business.

Account Management

• Maintain and grow relationships with key corporate accounts, travel managers, and meeting planners.
• Conduct outside sales calls, site tours, and client presentations.
• Negotiate contracts and manage group bookings from inquiry through completion.
• Ensure excellent service delivery to secure repeat business.

Team Leadership

• Lead, coach, and motivate the sales team to achieve individual and departmental goals.
• Set performance expectations and conduct regular performance reviews.
• Cook up with marketing, front office, and operations teams to support sales initiatives.

Marketing & Brand Alignment

• Work with corporate marketing to promote the hotel through digital marketing, social media, and local campaigns.
• Represent the hotel at industry events, trade shows, and community organizations.
• Ensure brand standards are maintained in all sales materials and promotions.

Reporting & Analysis

• Prepare and present weekly, monthly, and quarterly sales reports.
• Track sales performance, pipeline activity, and revenue forecasts.
• Manage sales budgets and expenses.