Director of Sales - Comtronic

Sales

• New Business and Existing Customer Growth (70%)
  • Own the full sales cycle from prospecting through close — both new logo and existing customer expansion.
  • Develop new business by prospecting to collection agencies and related organizations not yet using Comtronic products, leveraging AI tools and modern outreach techniques.
  • Conduct proactive outbound outreach to existing customers to identify expansion opportunities and drive adoption of new products.
  • Qualify prospects through structured discovery calls before scheduling product demonstrations.
  • Deliver structured product demonstrations, with support available during ramp for complex Debtmaster EVO engagements.
  • Sell the Consumer Portal and Client Portal as add-on solutions to the existing customer base.
  • Manage a disciplined CRM pipeline with accurate, timely forecasting to the CEO.
  • Execute smooth handoffs from closed sale to the support team.

Sales Strategy and Operations (20%)

• Contribute to the development and refinement of sales processes, demo frameworks, and outreach playbooks.
• Identify and implement AI tools and sales technologies that improve prospecting effectiveness and deal velocity.
• Provide market intelligence and competitive insights to inform product and go-to-market decisions.
• Represent Comtronic at relevant industry events and conferences as appropriate.

Customer Insight and Feedback (10%)

• Stay close to existing customers through regular engagement to surface expansion and upsell opportunities.
• Gather and relay customer feedback to product and support teams to help inform product direction.

Must-Haves

• 5+ years of B2B software sales experience with a demonstrated track record of meeting or exceeding quota.
• Full-cycle sales ownership — has independently managed deals from cold prospecting through close.
• Comfortable with outbound prospecting and cold outreach as a regular, daily part of the role. This is a hunter position.
• Strong consultative selling skills — able to navigate complex product environments and multi-stakeholder decisions.
• CRM discipline — Salesforce, HubSpot, or equivalent; rigorous pipeline management and forecasting habits.
• Proficiency with modern sales tools: AI-assisted prospecting, email automation, LinkedIn outreach, and video conferencing.
• Proven ability to build trusted relationships with existing customers and identify expansion opportunities.
• Strong verbal and written communication skills.
• Bachelor's degree in business, marketing, communications, or a related field — or equivalent professional experience.

Strong Differentiators

• Experience in the debt collection, financial services, or a related regulated industry.
• Familiarity with subscription-based software business models.
• Experience at a small or growth-stage software company where personal initiative drives results.
• Track record of identifying and adopting AI tools to improve sales productivity — not just awareness, but active use.

Why Comtronic & The Banyan Family

• Permanent capital. Banyan acquires companies and holds them for life. No exit timeline, no resale risk. Build long-term equity in your role, your customers, and your results.
• Direct CEO access. You will work alongside the CEO day to day. No layers, no waiting months for a decision.
• New product momentum. Comtronic's Consumer Portal and Client Portal are live and growing. The person hired now gets to help build the market story for products that are genuinely new in this industry.
• Clear growth path. This role is designed to grow. As Comtronic expands, the right person moves into a sales leadership position with team-building responsibility. We are transparent about that from day one.
• Quality of life. Cle Elum sits in the Cascade foothills — mountain biking, hiking, skiing, lakes. If outdoor lifestyle matters to you, there is no better base of operations. Cost of living is significantly lower than Seattle, 90 minutes away.
• Banyan peer network. Immediate access to a community of leaders across Banyan's global portfolio of software companies — sharing playbooks, solving the same challenges, and building together.

Compensation

• Base salary: $75,000
• OTE: Uncapped
• Benefits - Full Banyan benefits package - health, dental, vision and more
• Work Arrangement: Hybrid - Minimum 3 days/week in office.
• Role location: Cle Elum, WA.
• Travel: Occasional travel to industry tradeshows and conferences.