Director of Sales and Marketing | Washington Dulles Marriott Suites

About the role

Lead the commercial strategy at Washington Dulles Marriott Suites, a full‑service, all‑suite hotel serving corporate, group, government, association, and leisure travelers in the dynamic Northern Virginia market near Washington Dulles International Airport. As Director of Sales & Marketing you will be a key member of the hotel’s executive leadership team, developing and executing the property’s sales and marketing strategy while leading a high‑performing commercial team.

Responsibilities

• Develop and execute a comprehensive sales and marketing strategy to maximize revenue, market share, and profitability across key business segments.
• Build, coach, and develop a high‑performing sales team, fostering a culture of accountability, collaboration, urgency, and results.
• Leverage competitive intelligence, market trends, customer insights, and performance data to identify new opportunities and position the hotel for continued growth.
• Develop and strengthen relationships with corporate accounts, meeting planners, associations, government organizations, travel partners, and community stakeholders throughout Northern Virginia and the greater Washington, D.C. region.
• Maintain a disciplined approach to prospecting, account development, conversion, forecasting, and sales execution, focusing on the hotel’s highest‑value opportunities.
• Partner closely with Operations, Revenue Management, Crescent leadership, and Marriott resources to achieve the property’s business objectives.
• Develop and execute the hotel’s annual Sales & Marketing Plan aligned with overall business objectives, revenue strategy, and market conditions.
• Lead solicitation efforts, overseeing rate, date, and space commitments for group business.
• Establish clear sales goals, performance expectations, and accountabilities for the commercial team.
• Recruit, hire, train, coach, and develop sales professionals while providing ongoing feedback and performance management.
• Conduct regular sales meetings, account reviews, strategy sessions, and performance discussions to keep the team focused on revenue‑generating activities.
• Analyze market trends, competitive performance, demand generators, customer behavior, and business intelligence to identify opportunities and adjust strategies.
• Partner with Revenue Management to optimize pricing, segmentation, business mix, need dates, and overall revenue opportunities.
• Develop strategies to grow corporate, group, association, government, and other relevant market segments.
• Maintain active involvement with key accounts and personally participate in customer presentations, site visits, entertainment, industry events, and business development activities.
• Develop persuasive sales presentations and proposals for prospective customers and strategic accounts.
• Oversee preparation and analysis of sales forecasts.

Requirements

• Minimum of 3 years of experience as a Director of Sales & Marketing or senior hotel sales leader within a full‑service hotel.
• Strong knowledge of group and corporate sales with demonstrated success developing and growing key accounts.
• Marriott brand experience is strongly preferred.
• Northern Virginia/Washington, D.C. market experience is strongly preferred.
• Experience with large, full‑service hotels and significant group/meeting business is highly preferred.

Skills

• Proven ability to lead sales strategy and deliver measurable revenue results in a competitive hotel market.
• Experience leading, coaching, and developing a high‑performing hotel sales team.
• Strong business acumen to understand forecasts, market data, competitive intelligence, revenue strategy, and hotel financial performance.
• Excellent communication, presentation, negotiation, and relationship‑building skills.
• Ability to develop strategy while remaining actively engaged in sales execution and customer relationships.

Benefits

• Exceptional benefits plan for eligible Associates and family members.
• 401(k) matching program for eligible Associates.
• Flexible scheduling to help you focus on what is important to you.
• Discounts at Crescent‑managed properties throughout North America for you and your family.

Pay

Highly competitive salary of $155,000 – $165,000 based on experience, plus eligibility for an operational incentive plan.