Director of Sales and Marketing - The Hotel Zamora

About the role

The Director of Sales & Marketing is responsible for leading all revenue-generating sales and marketing activities for the hotel, with primary responsibility for driving occupancy, ADR, RevPAR, market share, and overall profitability. This role serves as the hotel's commercial leader, developing and executing strategic sales, marketing, public relations, and business development initiatives that strengthen the property's market position, brand awareness, and drive revenue growth.

Responsibilities

• Develop and execute annual sales and marketing plans that support budgeted occupancy, ADR, RevPAR, and revenue goals.
• Identify, solicit, and maintain relationships with corporate accounts, meeting planners, travel advisors, destination management companies, associations, wedding planners, community organizations, and local business partners.
• Conduct proactive sales calls, site inspections, client presentations, networking events, trade shows, and industry functions.
• Generate group, transient, and local business opportunities through prospecting, account management, and relationship development.
• Respond to RFPs, negotiate contracts, and manage the sales process to maximize revenue, profitability, and customer satisfaction.
• Develop strategic account plans for key revenue-producing accounts and market segments.
• Serve as the primary sales contact and advocate for prospective and existing clients.
• Ensure compliance with hotel sales policies, contract standards, and operating procedures.

Requirements

• Bachelor's degree in Hospitality Management, Marketing, Business Administration, Communications, or a related field preferred.
• Minimum 5-7 years of progressive hotel sales and marketing leadership experience.
• Experience with independent, lifestyle, boutique, luxury, or destination hotels strongly preferred.
• Demonstrated success driving occupancy, ADR, RevPAR, market share growth, and overall revenue performance.
• Proven track record of developing and executing successful sales, marketing, and business development strategies.
• Experience leading group sales, transient sales, digital marketing, public relations, and local partnership initiatives.
• Strong understanding of revenue management principles and the ability to collaborate effectively on pricing, distribution, and demand generation strategies.
• Experience presenting business plans, forecasts, and performance results to ownership, executive leadership, and other stakeholders.
• Passion for hospitality and guest experience, with the ability to connect brand positioning and service delivery to commercial performance.

Qualifications

• A passion for the mission, vision, and values of Sherman Associates.
• Experience with hotel sales, marketing, branding, and revenue optimization within a competitive hospitality environment.
• Strong financial acumen with the ability to interpret budgets, forecasts, STR reports, market trends, and performance analytics to drive business decisions.
• Understanding of hotel technology platforms, including CRM systems, sales and catering software, PMS systems, and digital marketing tools.
• Experience with systems such as Delphi, Opera, Cvent, Knowland, TravelClick, or similar hospitality platforms.

Skills

• A strong understanding of hotel sales, marketing, branding, and revenue optimization within a competitive hospitality environment.
• Strong financial acumen with the ability to interpret budgets, forecasts, STR reports, market trends, and performance analytics to drive business decisions.
• Understanding of hotel technology platforms, including CRM systems, sales and catering software, PMS systems, and digital marketing tools.
• Experience with systems such as Delphi, Opera, Cvent, Knowland, TravelClick, or similar hospitality platforms.

Benefits

• Annual salary range: $85,000 - $105,000.
• Pay is based on several factors which vary based on position; including experience, skills, and knowledge the selected individual is bringing to the specific job.
• We Offer a Comprehensive Benefits Package Which May Include:
  • Medical, Dental, and Vision Insurance.
  • Employer paid short term disability.
  • Employer paid life insurance.
  • Additional Supplemental Insurance Policies including Voluntary Accident & Critical Illness, Hospital Indemnity, Long-Term Disability, Pet insurance.
  • Employer paid employee assistance program.
  • Fully vested 401k company match program.
  • 9 Paid holidays and competitive PTO program.
  • Sherman Associates owned Starbucks and Hotel discounts.

Pay

Pay Range: $85,000 - $105,000 annual salary + bonus eligibility. Pay is based on several factors which vary based on position; including experience, skills, and knowledge the selected individual is bringing to the specific job.