Director of Sales and Marketing

Vista Senior Living Management is a dedicated branch tailored specifically for senior living communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures personalized care and 24-hour support for residents-delivering a consistent, high-quality experience rooted in compassion, respect, and thoughtful service. Our mission is to provide an outstanding care experience through genuine relationships, professional excellence, and a warm, welcoming environment our residents are proud to call home. Eden Vista Rock Run is a well-established and trusted senior living community located in Joliet, IL and a proud member of Vista Senior Living Management. With a refreshed leadership team and renewed energy, this is an exciting time to join the community as we continue to elevate our standards for senior care, customer service, and resident experience. Position: Director of Sales and Marketing Position Overview The Director of Sales & Marketing is responsible for driving and maintaining strong occupancy levels by developing relationships with prospective residents and their families. This role involves executing strategic marketing efforts, guiding prospects through the decision-making process, and clearly communicating the value, services, and culture of the Eden Vista Rock Run community. This is a hands-on, highly visible role for a sales professional who enjoys building trust, owning outcomes, and collaborating closely with leadership and clinical teams. Sales & Occupancy Management Achieve and maintain optimal occupancy levels through proactive, relationship-based sales strategiesTrack and manage all prospective resident interactions using CRM softwareOversee the full sales pipeline from initial inquiry through move-inProvide accurate, thorough information regarding the community's services, features, and benefits Market Knowledge Maintain strong knowledge of community offerings, pricing, and amenitiesMonitor and assess local competitors, including services and differentiatorsUse market insights to support outreach and marketing initiatives Prospect Engagement Build trusting, consultative relationships with prospective residents and familiesConduct thoughtful needs assessments to align community offerings with individual preferencesDeliver personalized tours and introductions to residents and staff to enhance the visitor experience Sales Conversion Guide prospects through the decision-making process with consistent follow-upAddress questions and objections professionally to secure move-insMeet or exceed established sales metrics, including outbound calls, tours, and outreach goals Community Representation & Outreach Represent Eden Vista Rock Run professionally in the community and with referral partnersAssist in planning and executing on-site and off-site events that generate qualified leadsCreate and implement quarterly marketing plans aligned with occupancy goals Administrative & Team Collaboration Maintain regular communication with the Regional Sales Director regarding goals, progress, and executionEnsure timely and accurate completion of all pre-move-in documentationCollaborate with the Director of Nursing to coordinate resident assessmentsNotify internal departments of upcoming move-ins and resident needs to support a smooth transitionSupport families and internal teams throughout the move-in process Education & Experience Bachelor's degree preferred; equivalent experience consideredProven sales and marketing leadership experience in Assisted Living and Memory Care.Has a history of being successful in selling private pay. Why Join Eden Vista Rock Run? There has never been a better time to join Eden Vista Rock Run. With new leadership, fresh energy, and a shared commitment to excellence, this role offers the opportunity to make a meaningful impact, build strong relationships, and be part of a team that is excited about shaping the future of the community. #INDRRLEAD