Director of Sales and Marketing

About the role

The Director of Sales & Marketing leads the Commercial Services team at Hyatt Regency Reston, driving revenue growth, market share, brand positioning, and overall commercial performance across all revenue-generating segments.

Responsibilities

• Drive revenue growth and market share through strategic initiatives and partnerships.
• Develop and execute commercial strategies that align with the hotel’s brand and objectives.
• Collaborate with Events, Revenue Management, Operations, Finance, and Regional Commercial Services to ensure alignment on strategic initiatives.
• Lead a high-performing sales and marketing team, fostering a culture of collaboration, accountability, innovation, and guest-centricity.
• Represent the hotel as a key member of the leadership team, building relationships with senior and corporate leadership.
• Manage budgets, forecasts, and performance analysis to drive financial success.
• Present and negotiate effectively to secure new business opportunities and maintain existing client relationships.
• Ensure compliance with Hyatt systems, commercial strategies, and brand standards.

Requirements

• 5+ years of progressive hotel sales leadership experience, including senior-level management responsibilities.
• Proven track record of exceeding revenue goals and driving market share growth.
• Strong financial acumen with experience in budgeting, forecasting, and performance analysis.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Experience with Hyatt systems, commercial strategies, and brand standards.
• Demonstrated ability to effectively interact with people of cultural, disability, and ethnic backgrounds.
• Luxury, lifestyle, resort, or full-service hotel experience.
• Multi-segment sales leadership experience including group, transient, leisure, and events business.
• Experience leading large, diverse commercial teams.