Director of Sales and Marketing

Job Duties & Functions

• Coordinate all group, transient, and catering sales efforts to maximize revenue.
• Develop, recommend, and manage the annual budget, marketing, public relations, and sales programs to drive rates, occupancy, and food and beverage opportunities, ensuring revenue and profit goals are met.
• Actively conduct outside sales calls, lead sales tours, and entertain clients.
• Negotiate contracts and understand the details within to secure the best terms.
• Stay informed about market trends and revenue opportunities, adjusting strategies accordingly.
• Track and evaluate the performance of top accounts, identifying trends and forecasting future opportunities.
• Adhere to Dreamscape Hospitality’s policies, sales standards, and performance metrics.
• Meet individual and team sales goals, as well as budget targets.
• Train hotel staff to recognize and seize sales opportunities, increasing occupancy and revenue.
• Work with the General Manager and Corporate HR to manage the hotel sales team, ensuring staff are hired, trained, developed, and motivated.
• Handle performance reviews, disciplinary actions, and team development.
• Supervise the Catering & Event Management Team to meet or exceed catering, food and beverage, and meeting room rental budgets.
• Maintain a strong presence in the local community and industry organizations.
• Attend and lead meetings as required, providing ongoing training to staff.
• Foster professional relationships with marketing partners and internal departments.
• Travel weekly as required.
• Perform other duties as assigned by management.

Marketing & Branding

• Create and execute integrated marketing plans, including digital marketing, PR, promotions, and branding campaigns.
• Oversee content creation and brand consistency across all marketing channels (website, social media, advertising, etc.).
• Collaborate with design, digital, and media partners to enhance visibility and positioning of the hotel.

Working Conditions/Environment

The following outlines the work environment employees will encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.