Director of Sales and Events

Responsibilities

• Develop and execute strategic sales and event plans that achieve revenue, profit, and market share goals.
• Lead all group sales, event sales, conference services, and catering revenue initiatives.
• Establish and achieve sales goals across corporate, association, incentive, government, SMERF, and social segments.
• Conduct regular reviews, forecasting meetings, pipeline analysis, and account reviews.
• Manage prospecting, solicitation, contract negotiations, and account management efforts.
• Oversee customer retention, reactivation, and acquisition strategies.
• Manage group and transient contractual agreements, quoting, referrals, and sales process compliance.

Event Sales & Conference Services Leadership

• Lead Event Sales and Event Planning teams to deliver exceptional experiences from booking through program execution.
• Evaluate incoming event opportunities to ensure alignment with revenue objectives and operational capabilities.
• Drive catering and event revenue growth through creative solutions and strategic selling.
• Build long-term, value-based customer relationships that generate repeat business and brand loyalty.
• Partner closely with hotel operations leaders to ensure successful execution of meetings, conferences, incentives, weddings, and special events.

Strategic Planning & Financial Performance

• Develop and manage departmental budgets, forecasts, and business plans.
• Prepare ownership presentations and commercial strategy updates.
• Collaborate with Revenue Management to optimize pricing, inventory, and group business mix.
• Monitor market trends, competitive intelligence, and demand patterns to identify opportunities for growth.
• Deliver accurate forecasting and ensure achievement of ADR, Occupancy, RevPAR, Group Revenue, Catering Revenue, and Total Resort Revenue goals.

Marketing Leadership

• Partner with Marketing resources to develop and execute integrated sales and marketing strategies.
• Support advertising, digital marketing, public relations, and promotional initiatives.
• Position Hyatt Regency Tamaya as a leading destination for meetings, conferences, incentives, retreats, and special events.

Talent Development

• Recruit, hire, coach, and develop high-performing sales and events professionals.
• Foster a culture of accountability, collaboration, innovation, and engagement.
• Coach leaders and colleagues to reflect Hyatt service standards and values.
• Support succession planning and career development initiatives.