Associate Director of Event Sales

About the role

As Associate Director of Event Sales, you will represent Tavistock Restaurant Collection’s celebrated Boston-area concepts—Abe & Louie’s, Atlantic Fish Co., Joe’s American Bar & Grill, and Coach Grill—and grow private dining, group events, business entertaining, celebrations, and special occasions across the market. Each restaurant offers clients a unique environment for gathering, from a classic steakhouse and landmark seafood destination to lively American dining and a historic suburban setting. You will join a collaborative, results-oriented team that values relationship building, thoughtful execution, and a genuine passion for hospitality.

This role is ideal for a sales professional who thrives on developing a strong pipeline, converting inquiries into lasting client partnerships, and ensuring every event is seamlessly supported from the first conversation through the final guest farewell.

Responsibilities

• Support Boston-area restaurants to increase à la carte and group dining sales.
• Deliver genuine hospitality to guests.
• Lead, coach, and develop the Sales Manager and Coordinator team, establishing clear goals, expectations, and accountability for results.
• Develop and execute sales strategies to drive revenue growth, profitability, and year-over-year performance.
• Monitor sales activity, pipeline, forecasting, conversion, and revenue performance; identify gaps and implement action plans.
• Build and maintain strong relationships with General Managers, Executive Chefs, key clients, hotels, businesses, and community partners.
• Partner closely with restaurant leadership to align sales efforts with operational capacity, priorities, and guest experience.
• Identify and pursue new business opportunities, partnerships, promotions, and community initiatives.
• Ensure consistent execution of sales processes, standards, reporting, and company policies.
• Conduct regular team meetings, one-on-ones, coaching sessions, and performance reviews.
• Serve as a strategic sales leader and resource for the team, removing obstacles and driving continuous improvement.
• Support exceptional guest experiences by ensuring effective communication and seamless execution of events.
• Participate in weekly operations meetings with General Managers to communicate sales/marketing updates and address restaurant needs.
• Adopt a flexible schedule to accommodate guests and be present at event functions when necessary.
• Adhere to, and enforce all sales policies, practices, and procedures.
• Perform additional duties as required.

Requirements

• High School diploma or equivalency required; college degree in marketing, sales, or hospitality-related field preferred.
• 5+ years of experience in event sales, hospitality sales, group sales, or a related field.
• 2+ years of experience directly managing, coaching, or leading sales professionals.
• Proven track record of achieving and exceeding sales and revenue goals.
• Demonstrated experience developing and executing sales strategies.
• Experience with sales forecasting, pipeline management, reporting, and performance metrics.
• Strong understanding of hospitality, events, and the group dining sales process.
• Proficiency in Microsoft Office Suite and event software.
• Able to communicate (speak, read, and write) in English.
• Must be 21 years of age or older.
• Valid driver’s license.

Skills

• Adaptability & Flexibility – Adapts to changing business needs, conditions, and work responsibilities and works with a variety of situations, individuals, groups, and varying customer needs.
• Attention to Detail – Diligently attends to details and pursues quality in accomplishing tasks.
• Business Alignment – Aligns the direction, products, services, and performance of a business line with the rest of the organization.
• Coaching & Mentoring – Enables team members to grow and succeed through feedback and instruction.
• Communication – Listens to others and communicates in an effective manner.
• Problem Solving – Resolves difficult or complicated challenges.
• Relationship Building – Builds constructive working relationships with stakeholders.