Director of Sales, Marketing & Events

Purpose Of Position

The Director of Sales, Marketing & Events is a strategic commercial leader who drives total hotel revenue across rooms, group business, catering, and ancillary outlets. This role leads Sales, Marketing, Public Relations, and Events to achieve short- and long-term financial goals while strengthening Lotte’s position in the luxury market.

Working Environment

Working closely with the General Manager and Revenue Management, the Director of Sales, Marketing & Events develops cross-functional strategies to optimize pricing, demand, and distribution, increase RevPAR, and expand market share.

Qualifications

• EDUCATION: Bachelor’s degree in Hotel Management or related field preferred.
• EXPERIENCE: At least five years of experience as a Director of Sales and Marketing in a luxury full-service hotel preferred.

Job Duties

• Drive Total Revenue Strategy & Performance: Own the hotel’s topline revenue strategy across group, transient, and events, with a focus on sustained revenue growth and market share leadership. Direct all sales, catering, and events strategies to optimize total hotel performance, including maximizing revenue per available square foot (RevPAR) and overall profitability. Partner closely with Revenue Management to develop and execute pricing, inventory, and mix strategies informed by demand analysis and competitive intelligence. Develop and implement group pricing and deployment strategies aligned with business mix objectives. Lead Commercial Strategy & Forecasting Discipline. Chair weekly commercial strategy meetings integrating Sales, Marketing, and Revenue Management to align on performance, pace, and forward-looking actions. Own forecasting accuracy, demand planning, and pace reporting; ensure budget alignment and proactive course correction. Prepare, analyze, and present weekly, monthly, and annual performance reports, including participation in the annual business planning process. Manage departmental financial performance, including budgets, forecasts, and expense approvals.
• Elevate Brand Positioning & Marketing Impact: Define and execute a comprehensive marketing strategy that increases brand awareness, strengthens positioning, and drives direct revenue across rooms, dining, spa, and events. Oversee digital and traditional marketing functions, including: Website performance and conversion optimization, SEO/SEM strategy and paid media effectiveness, Social media direction and content strategy, Brand storytelling aligned with luxury positioning and local market relevance. Ensure all brand communications and campaigns maintain a consistent, elevated voice and visual identity. Develop strategic partnerships with luxury brands, tourism organizations, and local influencers to enhance visibility and demand generation. Collaborate with PR and digital agencies to deliver measurable results against defined KPIs.
• Optimize Distribution & Direct Channel Growth: Lead channel optimization strategy across Brand.com, OTA, and GDS to maximize profitability and control cost of acquisition. Champion direct booking initiatives, improving conversion and guest acquisition through owned channels. Leverage CRM and database marketing to drive targeted campaigns, repeat business, and guest lifetime value. Own Event & Catering Strategy. Direct banquet and catering sales strategy to achieve revenue and profitability targets. Ensure alignment between sales and operations to deliver high-margin events, not just volume-driven business. Oversee accuracy and quality of Banquet Event Orders (BEOs) and Group Resumes to ensure operational excellence and guest satisfaction.
• Lead, Develop & Inspire High-Performing Teams: Provide strategic leadership to the Sales, Marketing, and Events teams, including recruitment, performance management, coaching, and succession planning. Establish clear goals, accountability structures, and performance metrics aligned with hotel objectives. Foster a culture of ownership, collaboration, and results-driven execution.
• Market Intelligence & Industry Leadership: Maintain deep expertise in market dynamics, travel trends, and economic factors impacting demand. Utilize industry tools and data sources (e.g., STR, Agency360, Amadeus/Delphi, Cvent, IDeaS) to inform strategy and identify opportunities. Actively represent the Lotte in the marketplace through client engagement, industry events, and strategic travel.
• Executive Collaboration & Stakeholder Alignment: Partner with the Executive Committee to develop and execute integrated sales, marketing, and business strategies. Collaborate with corporate leadership to report on performance, align on brand initiatives, and drive key priorities. Strengthen the hotel’s reputation within the local community and global luxury landscape.
• Operational Oversight & Execution Excellence: Ensure effective management of sales activities, travel planning, and departmental resources. Oversee CRM systems, reporting tools, and data integrity to support decision-making and performance tracking. Maintain rigorous standards in all documentation, reporting, and communication to ensure clarity, accuracy, and professionalism.

Qualifications

• EDUCATION: Bachelor’s degree in Hotel Management or related field preferred.
• EXPERIENCE: At least five years of experience as a Director of Sales and Marketing in a luxury full-service hotel preferred.

Compensation & Benefits

• Competitive base salary.
• Bonus opportunities tied to performance and business results.
• Paid time off, paid holidays, and wellness days.
• 401(k) retirement plan with company match.
• Complimentary meals and hotel discounts.
• Comprehensive benefits package including medical, dental, vision, and life insurance on first day of employment.