Director of Sales & Marketing

About the role

CHL Systems is seeking an experienced Director of Sales & Marketing to lead the company’s commercial strategy and drive profitable growth across our custom automation, material handling, engineered equipment, service, and aftermarket businesses. This is a high-visibility, salaried/exempt leadership role reporting directly to the Chief Executive Officer. The Director will lead Sales, Marketing, Applications Engineering, and Estimating, bringing these functions together around a clear commercial strategy, disciplined sales execution, and shared revenue and profitability goals. CHL develops custom, engineered solutions around each customer’s operations. We are looking for a hands-on commercial leader who understands complex technical sales and can connect our engineering and manufacturing capabilities with clear customer value. The right candidate will know how to build a strong pipeline, develop strategic customer relationships, improve forecasting and accountability, and lead a high-performing commercial team.

Responsibilities

• Develop and execute the company’s commercial strategy, including revenue growth, market development, customer retention, and recurring revenue
• Lead and align Sales, Marketing, Applications Engineering, and Estimating around shared commercial goals
• Coach and develop Sales Account Managers while establishing clear goals, performance expectations, and accountability
• Build a disciplined sales process that improves pipeline development, opportunity qualification, conversion, forecasting, and follow-through
• Maintain direct involvement in strategic accounts, complex customer opportunities, major proposals, and key commercial negotiations
• Drive growth across CHL’s custom automation, conveyance, design-build, engineered equipment, service, parts, and aftermarket businesses
• Partner with Marketing to strengthen market awareness, generate qualified opportunities, and support sales growth
• Oversee Applications Engineering and Estimating to ensure proposed solutions are technically sound, accurately scoped, competitively priced, and aligned with customer needs
• Evaluate pricing, margins, commercial risk, and profitability when reviewing opportunities and proposals
• Partner with Engineering, Project Management, Manufacturing, and Service throughout the opportunity and project lifecycle
• Maintain accurate sales forecasts, CRM data, pipeline visibility, and performance reporting for executive leadership
• Recruit, develop, and retain strong team members across the commercial organization
• Represent CHL Systems with customers, strategic partners, and at industry events

Qualifications

Required

• Bachelor’s degree in Business, Engineering, Marketing, or a related field
• 12 or more years of progressive experience in B2B sales, business development, or commercial leadership
• Experience selling complex technical products, engineered solutions, industrial equipment, automation systems, or related services to manufacturing customers
• Demonstrated success leading sales teams and taking ownership of revenue growth, pipeline development, forecasting, and commercial performance
• Experience developing commercial strategies that support new business, existing account growth, and recurring revenue
• Strong background in consultative and solution-based selling with technical, operational, and executive stakeholders
• Experience managing strategic accounts, complex sales opportunities, proposals, negotiations, and long sales cycles
• Strong financial and business acumen, including experience with pricing, margins, forecasting, and profitability
• Experience using CRM systems, pipeline reporting, and sales metrics to improve visibility and accountability
• Ability to translate complex technical capabilities into clear customer value
• Proven ability to coach, develop, and hold sales or commercial team members accountable
• Strong communication, decision-making, organizational, and relationship-building skills
• Ability to lead strategically while remaining actively involved in customers, opportunities, and commercial decisions

Preferred

• Experience with custom automation, material handling, conveyance, processing equipment, system integration, or engineered-to-order equipment
• Experience selling capital equipment or project-based solutions within food, pharmaceutical, or general manufacturing environments
• Experience overseeing or partnering closely with Applications Engineering, Estimating, or technical proposal teams
• Experience growing service, parts, aftermarket, or other recurring revenue streams
• MBA or other relevant advanced degree

Benefits

• Competitive compensation with growth opportunities
• Weekly pay
• Medical, dental, vision, PTO, paid holidays, and 401(k) with company match
• Stable, family-owned manufacturing company with 65+ years in business
• Direct access to executive leadership and the opportunity to influence company strategy
• Visible role with direct impact on revenue growth,