Director of Sales & Marketing

About the Role

The Sales and Marketing Director will oversee the internal and external marketing efforts of the community to meet or exceed the budgeted census while adhering to Harmony Senior Services Way.

Responsibilities

• Develop and maintain model room according to protocols.
• Train all staff on achieving the best first impressions with residents, family, and prospects, including telephone etiquette.
• Develop a quarterly marketing plan in concert with the marketing team, in compliance with corporate standards.
• Complete all marketing reports in a timely manner and lead internal marketing meetings.
• Manage all inquiries personally when in the building and provide staff training for inquiry handling by phone and in person.
• Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director.
• Provide customer service training as part of the orientation of all new hires and at least annually to all staff.
• Promote all appropriate sales enhancements and respond to feedback from the Mystery Shopping Program.
• Use the lead tracking system to document all contacts with prospects and respond to inquiries within 1 business day.
• Identify needs, barriers, and next steps for each inquiry and generate required reports related to marketing activity.
• Conduct external marketing calls according to corporate schedule and follow up on all external calls.
• Host community events according to a predetermined schedule and establish, promote, or work with senior care support groups.
• Promote the community as a meeting space for local groups and build community relationships through participation in networking groups at least once weekly.
• Serve as an educational spokesperson on aging and health issues.
• Develop resident referrals through promotion of incentives and housewarming parties.
• Review and collect all appropriate admissions paperwork with residents and families, ensuring completeness and distribution to appropriate department heads.
• Manage the move-in process to ensure all department heads are involved and introduced to new residents within 48 hours of arrival.
• Ensure each apartment is ready for move-in utilizing the room readiness checklist.
• Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary.
• Respond to all resident and family concerns in a timely manner and participate in the resident and family survey process.
• Develop family events according to corporate guidelines in collaboration with the marketing team.
• Develop an active Respite Program and visit residents when in the hospital.
• Serve as community spokesperson for local media, ensuring the Media Relations Policy is followed.
• Develop positive relationships with local media to promote coverage of the community.
• Perform other duties as assigned.

Requirements

• High School Diploma or GED; Bachelor’s degree preferred or equivalent experience.
• Three years’ experience working as a marketing director in senior care.
• Demonstrated ability to build a census and analyze data to develop and implement a marketing plan.
• Strong organizational skills and ability to multi-task and complete projects on time.
• Ability to establish relationships with prospective clients, associates, community resource groups, and the management team.
• Strong oral and written communication skills and proficiency using computer programs.
• Ability to work a flexible schedule based on business needs, which could include evenings and weekends.
• Ability to lift, carry, and push up to 25 lbs.

Benefits

• 401k for full-time and part-time employees.
• Training, development, and career laddering opportunities.
• Great work-life balance and flexible scheduling.