Director of Product Marketing

About the role

TeachTown, an Everway company, is seeking a product marketing leader to own the product story and positioning for a portfolio of assistive technology and specialist tools supporting reading, writing, and math for students with learning challenges. The role reports directly to the Chief Product Officer and works closely with GTM, Customer Success, and Commercial teams.

Responsibilities

• Own end-to-end positioning and messaging for the neurodiversity product portfolio, ensuring clarity across student, teacher, and administrator audiences.
• Develop and maintain a deep understanding of the competitive landscape, buyer needs, and the evolving assistive technology market.
• Define and articulate a differentiated value proposition that resonates with SENCOs, special education teachers, and district leaders.
• Partner with Product to influence roadmap priorities through market insight and customer evidence.
• Own the launch process for new products and significant feature releases: planning, messaging, timing, and cross-functional coordination.
• Ensure launches land consistently across Commercial, Customer Success, Marketing, and Product, with clear narratives and supporting materials.
• Build and maintain launch playbooks that the team can execute reliably and improve over time.
• Develop sales enablement materials, including pitch decks, battlecards, case studies, and objection-handling guides, to equip commercial teams.
• Partner with Customer Success to develop onboarding narratives, renewal messaging, and expansion stories grounded in product value.
• Contribute market intelligence and competitive insight to support Commercial and Finance in pricing and packaging discussions.
• Build and refine buyer personas and customer journey maps that help GTM teams understand and reach their audiences.
• Run win/loss analysis and synthesise customer feedback into actionable insight for Product, Commercial, and Customer Success.
• Represent the voice of the customer in internal planning cycles, ensuring roadmap and GTM decisions are grounded in real educator and student needs.
• Monitor trends in neurodiversity, special education policy, and assistive technology to surface opportunities and risks.
• Lead, coach, and develop a team of 2 product marketers, setting clear priorities and creating a culture of craft, curiosity, and accountability.
• Model the standard: this is a contributing leadership role where you are expected to produce high-quality work alongside your team, not just direct it.
• Build a collaborative rhythm with Customer Success, Commercial, Marketing, Finance, and Product, acting as a trusted partner across all of them.

Requirements

• 7 or more years in product marketing, with at least 2 years in a leadership or senior individual contributor role.
• Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or adjacent sectors.
• Track record of owning product positioning and launches for complex, multi-product portfolios, and enabling GTM and commercial teams to take them to market effectively.
• Experience working closely with sales, customer success, and product teams in a fast-paced, cross-functional environment.

Qualifications

• Exceptional storytelling and written communication: you can make complex ideas simple without losing accuracy.
• Strong commercial awareness: you have the ability to connect product marketing to pipeline, retention, and revenue.
• Analytical and evidence-driven: you back positioning decisions with data, customer research, and competitive insight.
• Collaborative and low-ego: you influence without authority and build trust quickly across functions.
• A contributing leader: you set the bar and meet it yourself, not just through others.
• A genuine affinity for the mission: an appreciation for the challenges faced by students with learning differences and the educators who support them.
• A curiosity about assistive technology and special education: you do not need to be an expert on day one, but you need to care enough to become one.

Preferred Experience

• Direct experience with neurodiversity, special education, or assistive technology products.
• Familiarity with SPED frameworks and IEP processes.
• Experience marketing a product with both a direct user (teacher or student) and an economic buyer (district or school administrator).

What You Can Expect

• A mission-driven product that makes a tangible difference in the lives of students with learning challenges.
• A CPO who will be an active thought partner and will invest in your growth.
• Close collaboration with a cross-functional leadership team that values good marketing and acts on it.
• A small, talented team where your contribution is visible and your impact is real.
• The autonomy to shape the function and the support to do it well.

Compensation Philosophy

Our compensation ranges are informed by a variety of factors, including role scope, experience, and market benchmarks. To ensure fair and competitive pay, salary ranges may vary based on geographic location, reflecting differences in cost of labor and local market conditions. Final compensation will be determined based on the candidate’s qualifications, experience, and location, along with internal equity considerations.