Director of Product Marketing
Overview
We are seeking a strategic, market-driven leader to serve as our Director of Product Marketing. This role establishes dedicated product marketing leadership to define and articulate how our offerings create value in the market, translating complex solutions into clear, compelling positioning for distinct audiences and use cases.
Key Responsibilities
Own positioning, messaging, and value propositions for our products, solutions, and key audience segments that span across members and suppliers
Translate capabilities into differentiated, outcome-oriented narratives tailored to specific buyer personas and use cases
Develop and maintain core messaging frameworks, including positioning statements, UVPs, proof points, and narrative hierarchies
Ensure consistency and clarity across website, campaigns, sales & events materials, product launches, and partner communications
Lead GTM strategy for new and existing products, solutions, and packaged offerings
Define target audiences, launch plans, success metrics, and enablement requirements for each release
Standardize messaging and enablement frameworks to ensure repeatability and scale across GTM motions
Partner with Campaign Management, Revenue Marketing, Brand, and Partner Marketing to activate GTM plans across channels
Ensure launches are grounded in clear value articulation and not feature-specific alone
Serve as a strategic partner to Product and Technology teams as product management capabilities scale
Bring market insights, customer needs, and sizing perspectives into product discovery, prioritization, and roadmap discussions
Help identify opportunities to productize offerings based on repeatable value and market demand
Act as the voice of the market in cross-functional planning forums
Partner closely with Sales and Enablement teams to ensure teams are equipped to confidently articulate value
Develop sales narratives, pitch frameworks, talk tracks, and supporting assets aligned to buyer journeys
Support field readiness for launches, new segments, and evolving positioning
Ensure feedback loops from Sales inform ongoing messaging refinement
Establish product marketing processes, frameworks, and best practices
Elevate product marketing as a core driver of growth, alignment, and clarity across the organization
Qualifications
8–10+ years of experience in B2B product marketing, solutions marketing, or strategic marketing roles
Proven experience owning positioning, messaging, and go-to-market strategy for complex offerings
Strong marketing and customer orientation, with experience translating insights into clear narratives
Experience partnering closely with Product Management & Tech orgs, Sales, and Enablement teams
Ability to operate at both strategic and executional levels, from frameworks to shipped assets
Excellent written and verbal communication skills with strong storytelling capability
Analytical thinker comfortable with ambiguity, market sizing, and prioritization
Experience in tech-enabled platforms, marketplaces, or complex B2B ecosystems preferred