Director of Product Marketing

Patient & Market Insight

• Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay.
• Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use.
• Track the competitive and category landscape and translate it into how we position and differentiate.

Positioning, Messaging & Narrative

• Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth.
• Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust.
• Develop messaging and packaging for new audiences, programs, and markets as we expand.

Patient Experience & Lifecycle Marketing

• Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged.
• Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive.
• Treat activation and retention as products to be improved, not one-off campaigns to be run.

Product Partnership & Go-to-Market

• Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets.
• Carry patient insight, objections, and friction back into the product roadmap so we build what patients actually need.
• Lead go-to-market for new patient-facing features and service-line launches, end to end.
• Partner with Performance Marketing and Brand & Creative to lift conversion across the funnel — landing pages, intake flows, creative, social proof, and bilingual experiences.
• Run message and creative testing with statistical discipline, and define how product marketing’s impact is measured across conversion, activation, retention, and message performance.
• Build the feedback loops that turn results into sharper messaging, better experiences, and clearer roadmap signal.