Director of Product Marketing

About the role

We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio. In this leadership role, you won't just follow a roadmap, you will help draw it. You will manage the end-to-end commercial success of our products, ensuring that our innovation translates into market-leading revenue growth.

Responsibilities

• Define and lead the overarching GTM framework for the entire commercial organization.
• Own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.
• Develop the high-level narratives that define our place in the media landscape, moving beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.
• Act as the internal "Voice of the Market," combining competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.
• Transform sales enablement from "collateral creation" into a "revenue engine," designing the training programs and strategies that empower our global sales team to win high-stakes, multi-million dollar deals.
• Create deep synchronization between Product, Sales, and Operations, ensuring the "Commercial" voice is heard at the earliest stages of product ideation.
• Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops, institutionalizing PMM excellence across the organization.
• Manage a team of Product Marketing Managers, being responsible for their career trajectories, output quality, and the culture of the PMM function.

Requirements

• Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).
• Experience with pricing strategy frameworks and selling methodologies.
• 10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
• An Industry Authority: You have 10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
• An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
• A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
• A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor, using Salesforce data, market research, and win/loss analysis to defend your strategic bets.
• A Culture Builder: You lead with empathy, building a team that is engaged.

Qualifications

• Experience with pricing strategy frameworks and selling methodologies.
• 10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
• An Industry Authority: You have 10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
• An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
• A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
• A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor, using Salesforce data, market research, and win/loss analysis to defend your strategic bets.
• A Culture Builder: You lead with empathy, building a team that is engaged.

Skills

• Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).
• Experience with pricing strategy frameworks and selling methodologies.
• 10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
• An Industry Authority: You have 10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
• An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
• A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
• A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor, using Salesforce data, market research, and win/loss analysis to defend your strategic bets.
• A Culture Builder: You lead with empathy, building a team that is engaged.

Benefits

• Uncapped leave, because we trust you to manage your workload and time.
• Opportunity to purchase shares in Future with our Share Incentive Plan.
• Internal job family level Commercial 3.

Pay

The expected range for this role is $162,000 - $190,000.

Schedule

This is a Hybrid role from our New York office, working three days from the office and two from home.