Director of Product Marketing

About the role

The Director of Product Marketing will own the go-to-market strategy for Smartcat’s products and solutions designed for marketing and L&D buyers. This includes crafting end-to-end narratives, designing marketing strategies, and creating content that connects business value to platform capabilities. The role involves leading key product launches, refining messaging, and ensuring the voice of the marketing buyer influences the roadmap.

Responsibilities

• Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing and learning and development teams, with a focus on Director+ personas.
• Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
• Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
• Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
• Conduct research to deeply understand user personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
• Lead product launches, driving GTM strategy, internal enablement, and cross-functional readiness.
• Collaborate with Product to ensure use cases are prioritized, understood, and represented in roadmap conversations and feature planning.

Requirements

• 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
• Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
• A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
• Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
• Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
• A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.
• Bonus if you’ve worked on AI-native products or marketed emerging tech categories.