Director of Product Marketing

About the role

We are seeking an outstanding Product Marketing Director who is ready to roll up their sleeves and drive the go-to-market strategy for our full product suite. This is a hands-on role where you will actively craft compelling product messaging, immerse yourself in customer insights, and build and execute programs that fuel adoption, engagement, and loyalty—particularly for an end-user–facing software application.

What you will do

• Go-to-Market Leadership
• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.
• Demand Generation & Digital Marketing
• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.
• Customer Insights & Storytelling
• Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
• Use video as a core communication medium—internally and externally.
• Cross-Functional Alignment
• Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
• Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
• Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.
• Sales Enablement & Market Intelligence
• Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards.
• Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

Requirements

• Must Have:
• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Expert experience marketing an end-user software product, with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences.
• Exceptional storytelling skills; strong writer and editor capable of producing high-quality content.
• Hightly data-driven with experience optimizing programs to achieve company-level targets.
• Demonstrated success scaling product-led growth and demand generation programs.
• Strong data visualization skills and the ability to clearly communicate insights and business impact.
• Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
• Experience with web analytics, A/B testing, site authoring, email marketing, social media, CRM, and other marketing tools.
• Hands-on experience with content marketing, and lifecycle marketing.
• Creative thinker capable of developing compelling customer-facing narratives.
• Nice to Have:
• Experience with inbound B2B and B2C marketing strategies.
• SaaS experience with free-to-paid conversion models.
• Understanding of the education and training markets.
• Passion for video as a communication and learning tool.
• Collaborative, flexible team player with a sense of humor.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retail Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home