Director of Product Marketing
Patreon is the creative network where 300,000+ creators and millions of fans discover, connect, and invest in each other. We offer creators a variety of ways to engage with their fans and build a lasting business, including paid memberships, free memberships, community chats, live video, and one-time purchases, along with a feed to discover—and get discovered by—people who share their interests.
About the role
We're looking for a Director of Product Marketing to support our mission. This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.
What You'll Do
Own Patreon's product positioning and messaging framework. This includes defining who we're for, what makes us different, and how to articulate our value at every stage of the creator and fan journey
Lead go-to-market strategy for major product launches, coordinating cross-functional execution from narrative development to adoption measurement
Build and maintain deep market intelligence: understand creator and fan motivations, competitive alternatives, category trends, and unmet needs that inform both product and marketing strategies
Partner with Product leadership to influence roadmap prioritization by surfacing insights that sharpen our bets and reveal emerging opportunities
Define how we measure product marketing impact — from feature adoption to creator activation — and build the feedback loop that connects market outcomes back to product and leadership
Recruit, develop, and lead a high-performing Product Marketing team
About You
10+ years of experience in product marketing, with at least 3 years in a senior or lead role owning positioning and go-to-market strategy for a consumer or creator-facing product
Proven track record of leading high-impact product launches end-to-end from defining the narrative to driving measurable adoption and retention outcomes
Sharp strategic instincts paired with strong executional range; you're as comfortable writing a messaging framework as you are running a launch command room
Deep experience translating complex product capabilities into clear, compelling value propositions for non-technical audiences
A natural collaborator who builds trust quickly with Product, Brand, and Growth teams and knows how to align competing priorities without losing momentum
Demonstrated ability to build and develop high-performing teams; you take mentorship seriously and create an environment where PMMs do their best work
Some experience in a marketplace, platform, or two-sided business is a plus. You understand the nuance of marketing to both sides of a network
A genuine passion for the creator economy and curiosity about how creators build audiences and businesses