Director of Product Marketing

About the role

The Modern Classrooms Project is a fast-growing 501(c)(3) nonprofit organization that empowers educators to build classrooms that respond to every student’s needs. Founded by two award-winning teachers, we lead a movement of educators in implementing a differentiated, mastery-based instructional model that leverages technology to foster human connection, authentic learning, and social-emotional growth.

Responsibilities

• Product Messaging & Positioning: Own the product messaging framework for our product and service lines, including new solutions currently in development. Synthesize customer, market and competitive insights, align messaging to map to customer needs and pain points, develop new messaging strategies, and work across teams to ensure consistent messaging with both internal and external audiences. Partner closely with our product and innovation teams to make this a success.
• Product Go-to-Market: Own the product launch / GTM motion and execution for upcoming service and technology solutions that are currently in development. Serve as the primary accountability for a successful GTM rollout, and coordinate the overall schedule plus all planning and execution for the GTM motion across the company.
• Sales Enablement & Readiness: Partner with our Product, Innovation, RevOps and colleagues in Marketing to develop and execute a sustainable sales enablement strategy, including content creation where needed.
• Evidence & Impact Engine: Build and lead this “engine” to ensure a continuous flow of evidence - from research findings to case studies and testimonials - is delivered to our partner teams and marketing channels, while working with peers in marketing to ensure every impact story we tell supports our wider brand narrative.
• Build the MCP Product Marketing Capability: Define what product marketing is at MCP, what role it plays, and how it collaborates with other teams across the organization and at our external strategic partners.

Requirements

• An experienced product marketer with practical knowledge of the essential tools of the function, from generating customer and competitive insights to creating product messaging frameworks and GTM strategy from scratch. Direct experience with one or more of the common approaches (PMA, Pragmatic, etc.) is helpful to ensure you have a ready-made toolset and templates to draw from and apply to MCP.
• Deep understanding of the K-12 market, preferably including knowledge of some of the relevant concepts including instructional strategies, competency/mastery-based learning, blended learning, and the general math proficiency and instructional landscape. The ideal candidate has spent real time in the classroom or in school/district offices in some capacity. Fluency in the needs and challenges that educators, and education leaders, face every day is essential to success in this role.
• A builder at heart who is excited about creating process, templates, and strategies from scratch, and doesn’t need a polished and established product marketing infrastructure in order to get the job done.
• A true strategist and a hands-on marketer, someone comfortable with debating high-level messaging strategy in one meeting and then building a sales collateral piece yourself in the next. You take a creative and flexible approach to getting things done to keep the organization moving forward.
• Genuine curiosity for the role AI can play in helping a marketing team scale, and serious hands-on familiarity with the use of AI tools in a marketing context.
• A bonus - familiarity with our specific tools and platforms, especially Salesforce (CRM and Pardot), Asana, Google Workspace, Claude (Chat/Cowork, Design, Code).

Qualifications

• Experience in product marketing, preferably in the K-12 education sector.
• Strong understanding of marketing principles and practices, including market research, competitive analysis, and messaging development.
• Proven ability to develop and implement product go-to-market strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience with AI tools and their application in marketing contexts.

Skills

• Strong analytical and problem-solving skills.
• Effective written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience with CRM systems such as Salesforce.
• Familiarity with project management tools like Asana.
• Understanding of AI tools and their potential in marketing.

Benefits

• Employer-sponsored health insurance through CareFirst BlueCross BlueShield.
• Employer-sponsored dental and vision insurance and ancillary benefits through MetLife.
• Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match.
• Paid Time Off, inclusive of: vacation/PTO (20 days), paid holidays, paid parental leave, sick and safe paid time off, "Me Days", and the ability to earn paid Comp time off.
• Annual budget for MCP-funded Continuous Learning for the program(s) you request (available after 6 months of continuous full-time employment).
• FSA and Dependent Care FSA access.
• 1x Salary Life Insurance company-paid coverage.
• Access to Wishbone Pet Insurance Benefit.
• Ability to work remotely and to set your own hours (within reason).

Pay

$113,000 - $135,000 per year, plus benefits.

Schedule

Remote, USA-based (up to 10% to 25% travel).