Director of Performance Marketing

About the role

Relay is a digital banking platform that equips self‑made business owners with the tools and know‑how to manage money confidently. The performance marketing team runs one of the most analytically sophisticated paid programs in the SMB fintech space, managing a $2‑3M monthly budget across paid search, paid social, affiliate, CTV, and direct mail. Your mission is to make every dollar work harder, build the measurement infrastructure to prove it, and grow a team that can execute at Relay’s rapid pace.

Responsibilities

• Own Relay’s full paid media portfolio—paid search, paid social, affiliate, CTV, linear TV, and direct mail. Set channel strategy, budget allocation, and performance targets across brand and performance objectives, and hold the team accountable.
• Directly manage and develop a team of performance marketers, overseeing hiring, leveling, performance management, and growth pathways while coaching on channel mechanics, creative strategy, and business impact.
• Lead Relay’s TV and CTV strategy, partnering with Brand and Creative on messaging and measurement.
• Build the attribution infrastructure that connects upper‑funnel investment to downstream efficiency.
• Drive paid search and paid social programs with continuous experimentation—audience segmentation, creative testing, bidding strategy, and landing‑page optimization across both PLG and sales‑assisted conversion paths.
• Own the affiliate program end‑to‑end, including partner recruitment, commission structure, compliance, and performance management; identify non‑obvious distribution partners in the SMB ecosystem.
• Work with the data team to build and maintain measurement infrastructure across paid channels—media‑mix modeling, multi‑touch attribution, and incrementality testing; own the methodology and use it to strengthen decision‑making.
• Own paid‑media budget modeling, pacing, and forecasting, partnering with Finance on plans that hold up under scrutiny and flex intelligently as performance data comes in.

Requirements

• 8+ years in performance marketing or paid media, with at least 2 years managing a team, ideally at a high‑growth SaaS, fintech, or subscription business.
• Owned a multi‑million‑dollar monthly paid‑media budget and can articulate allocation decisions, evolution, and lessons learned.
• Expert in attribution—able to design incrementality tests, commission media‑mix models, and resolve attribution debates; does not accept last‑click as the sole answer.
• Deep hands‑on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate, with working knowledge across the rest.
• Experience driving acquisition into both PLG and sales‑assisted funnels, understanding how channel mix, creative, and landing experience must flex.
• Strong communicator who can translate channel data into a business narrative and make budget asks to senior leadership.
• SQL and AI‑fluent in how you and your team work—using these tools to accelerate analysis, creative iteration, reporting, and audience research.

Bonus Points

• Experience in a regulated industry (fintech, healthcare, insurance) and ability to run aggressive acquisition programs within compliance constraints.
• Experience marketing to small‑business owners or self‑employed professionals.
• Experience with direct mail as an acquisition channel.
• A public point of view on performance marketing, attribution, or media strategy.

Interview Process

• Stage 1: 45‑minute video call with a member of the Talent team.
• Stage 2: 60‑minute video call with the VP of Marketing.
• Stage 3: 60‑minute live scenario with the Marketing team.
• Stage 4: Values interview with a member of the Leadership team.

Pay

The annual salary range for this role is $243,000 USD to $297,000 USD. For candidates who demonstrate full readiness for the defined scope, the typical starting salary is $270,000 USD. Offers below this point reflect candidates we believe can grow into the full scope with support; offers above reflect impact that exceeds expectations or an expanded scope from day one. Compensation follows impact and is not limited to a once‑a‑year review cycle.

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention—always asking “how can this be better?” and refusing to coast on comfort.
• You crave autonomy; the team trusts you with big challenges and the freedom to solve them.
• You own your work, take pride in follow‑through, and feel deep responsibility for outcomes.
• You build with AI, not just use it—embedding AI into workflows and bringing your team along.
• You care about impact, not noise—measuring success by results rather than recognition.
• You’re energized by complexity and ambiguity, comfortable building from scratch and iterating.
• You seek out feedback, view directness as respect, and use hard truths as fuel for improvement.
• Small businesses are why we exist; their success resonates with you.
• We welcome diverse backgrounds, critical thinkers, and those who challenge the status quo to help small businesses thrive.