Director of Performance Marketing

DIRECTOR – PERFORMANCE MARKETING (Hybrid) About ONE/SIZE ONE/SIZE is a prestige cosmetic brand founded by Luxury Brand Partners & Patrick Starrr and built on one ownable promise: makeup that lasts all day. Our hero product, the On ’Til Dawn setting spray, is one of the best-selling makeup products in the United States.We are also one of the fastest-growing prestige brands in the world right now — live in Sephora and Kohls across North America, continental Europe, the UK, Southeast Asia and the Middle East, in Boots UK, on TikTok Shop and direct-to-consumer, with international growing at triple-digit rates. That growth is exactly why this role exists. We are building the global planning function from the ground up, and this is the leader who will build it. Job Summary: We are seeking a dedicated and talented Director, Performance Marketing to join our team. In this role, you will drive our paid media strategy across paid social, paid search, affiliate, and emerging digital channels to profitably acquire and retain customers. The Director of Performance Marketing is responsible for building and scaling ONE/SIZE’s growth engine across paid media and acquisition channels, driving profitable customer growth while protecting brand equity. This role blends strategy, execution, and leadership, and partners closely with Brand, Creative, Ecommerce, CRM, Retail, and Finance to align performance marketing with broader business goals. As a member of the Digital and Ecommerce team, you will collaborate with Creative, CRM, and Site, and report directly to the Head of Digital and Ecommerce. HYBRID: This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates based in LA. While the position is primarily remote, it follows a hybrid 2 day per week schedule requiring occasional in-person work at Culver City, CA 90230. You must be able to work core Pacific hours. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work. This position is classified as exempt from the overtime requirements of the Fair Labor Standards Act. What You’ll Do: Essential Job Functions Own full-funnel performance marketing across Paid Social, Paid Search, Affiliate, CTV/OTT, Podcast, and emerging channels to drive acquisition, revenue, and LTV.Develop integrated growth strategies across awareness, consideration, and conversion.Manage and optimize multi-million-dollar media budgets against ROAS, CAC, LTV, contribution margin, and profitability goals.Lead A/B and multivariate testing across creative, audiences, bids, offers, landing pages, and funnels.Partner with Creative and Brand to develop on-brand, performance-driven creative that improves CTR, CVR, and ROAS.Translate performance data into clear insights, recommendations, and reporting for senior leadership.Partner cross-functionally across Ecommerce, CRM, Brand, Creative, Retail, and Finance to support launches, promotions, acquisition, and retention.Own measurement and attribution strategies, including pixels, server-side tracking, MMM, lift testing, and incrementality.Identify and test new channels, platforms, partners, and retail media opportunities before scaling.Manage agency and vendor relationships, ensuring accountability and strong performance.Build dashboards and KPI frameworks tracking CAC, ROAS, LTV, cohort performance, and payback periods.Support omnichannel and retail media strategies that drive ecommerce and in-store demand.Champion a test-and-learn culture grounded in rapid iteration and data-informed decision-making.Collaborate across departments and support key launches, peak periods, and special initiatives.Other duties as assigned. Non-Essential Job Functions Assist with special projects or initiatives as needed to support departmental and company growth goals.Provide backup coverage for team members during absences or peak workload periods.Perform additional administrative tasks or clerical duties related to campaign setup, budget management, or reporting as assigned.Support cross-departmental efforts or collaborative initiatives, such as major product launches, brand campaigns, or high-impact testing programs, when required. What You’ll Bring: To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions. Bachelor’s degree in Marketing, Business, Economics, Data Science, Communications, or a related field is preferred.8–10+ years of experience in performance marketing, acquisition, or growth roles, preferably within DTC ecommerce, beauty, fashion, wellness, or consumer brands.Experience managing and scaling large performance budgets across multiple channels with a focus on profitable growth. Skills, Knowledge, and Experience Essential for the Role:Deep, hands-on expertise in Paid Social and Paid Search, including Meta Ads, TikTok, Google Ads (Search, Shopping, YouTube), and related platforms.Strong understanding of growth metrics and unit economics, including CAC, ROAS, LTV, contribution margin, payback windows, and cohort performance.Proven experience building structured testing roadmaps across creative, bidding, targeting, and landing pages, and converting learnings into scalable programs.Strong analytical and quantitative skills, with proficiency in tools such as Excel, Triple Whale, Fospha, or similar analytics platforms, and ad platform reporting.Experience with attribution and measurement, including incrementality testing, lift studies, and working with analytics or data science partners on MMM and cross-channel performance insights.Demonstrated ability to translate data into clear strategies and compelling stories for senior leadership, including succinct performance recaps and strategic recommendations.Experience collaborating closely with Creative, Brand, CRM, Ecommerce, and Product to connect acquisition with onsite experience, lifecycle, and retention.Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver high-quality work in a fast-moving environment. Desired Skills (Preferred):Experience working with beauty, fashion, or lifestyle brands, particularly those with strong DTC and omnichannel presence.Exposure to CTV/OTT, audio/podcast, affiliate, and influencer channels as part of an integrated growth strategy.Experience with or interest in AI-driven workflows, such as automated creative testing, dynamic audience segmentation, and predictive modeling for LTV and churn.Comfort working with BI tools (for example, Looker, Tableau, or similar) and customer data platforms or CRM platforms.A passion for storytelling, brand building, and creating performance campaigns that feel on-brand and elevated, not just transactional. Team Leadership & Oversight Senior Performance Marketing MangerAssistant Manager, Performance Marketing Physical Requirements This role requires the following physical capabilities:Prolonged periods sitting at a desk and working on a computer.Must be able to lift up to 20 pounds at times.Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.Prolonged periods standing, bending, stooping, and reachingMust be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.Must be able to perform tasks that require fine motor skills, including typing and using a mouse.Must be able to work in a fast-paced, often time-sensitive environment. Additional details pertaining to health and wellness benefits, PTO, financial Ssecurity, and employee perks can be located on the official job announcement via the LBP careers website. Luxury Brand Partners is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race (including characteristics associated with race, such as hairstyle), color, gender, age, religion, national origin, physical or mental disability, pregnancy (including childbirth, lactation and related medical conditions), reproductive health decision-making, sexual orientation, ancestry, marital status, veteran status, uniform service member status, genetic information (including characteristics and testing), or other status protected by federal, state or local law. The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as your qualifications, experience, and geographic location. We do not accept unsolicited assistance from headhunters or recruitment firms. Any resumes or profiles submitted without a valid, signed agreement approved by Luxury Brand Partners, will become the property of our company, and no fee will be paid if the candidate is hired based on an unsolicited referral. The role will generally accept applications for at least seven calendar days from the posting date or as long as the job remains posted. Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF). Also, see E-Verify Right to Work (PDF).