Director of Performance Marketing

About the role

Own Performance, Optimize Investment, and Lead Scalable Growth
Reporting to senior leadership, the Head of Paid Acquisition will own the strategy, execution, and performance of all paid channels. This is a hands-on leadership role requiring both strategic oversight and active involvement in execution.

Responsibilities

• Own and scale a multi-channel paid acquisition strategy across search, social, affiliate, CTV, programmatic, and more
• Lead a high-impact team while building capabilities in measurement, automation, and creative performance
• Drive data-informed investment decisions with full budget accountability and forecasting ownership
• Help shape a best-in-class growth engine in a fast-moving, remote-first environment

Requirements

• Your Qualifications
• 10+ years of marketing experience, including hands-on ownership of paid acquisition programs at scale
• 3+ years leading and developing high-performing performance marketing teams
• Strong expertise in attribution, incrementality testing, and LTV modeling, with a track record of applying insights to improve investment decisions
• Proven ownership of large media budgets, including pacing, reallocation, and executive-level communication
• A balance of analytical depth and commercial acumen—you can interpret complex data and clearly articulate business implications
• Exceptional written communication skills, critical in a remote-first organization

Qualifications

• Experience in two-sided marketplaces, home services, or subscription-based businesses
• Background acquiring both customers and service providers, with an understanding of distinct growth levers
• Familiarity with value-based bidding, predicted LTV, and AI-driven optimization strategies
• Deep platform expertise in Google Ads, Meta, and/or programmatic platforms
• Working knowledge of SQL or Python
• Demonstrated success in remote, high-autonomy environments

Skills

• Deep platform expertise in Google Ads, Meta, and/or programmatic platforms
• Working knowledge of SQL or Python
• Deep platform expertise in Google Ads, Meta, and/or programmatic platforms
• Working knowledge of SQL or Python

Benefits

• Competitive compensation
• Comprehensive benefits, including fully covered health insurance, flexible PTO, parental leave, and Homeaglow cleaning perks

Pay

Competitive compensation

Schedule

Full-time