Director of Performance Marketing

Responsibilities

• Own and lead FloSports’ Paid Media strategy across Paid Search and Paid Social, managing and mentoring a small, high-impact team while remaining deeply hands-on in execution.
• Drive subscriber acquisition through scalable, data-driven strategies with a strong focus on long-term value.
• Optimize toward LTV-based performance, ensuring efficient and sustainable growth across ROAS, CAC, and CPA.
• Fully own and manage large-scale media budgets, ensuring effective allocation across channels, audiences, and sports verticals.
• Continuously evaluate performance to identify opportunities for greater efficiency, incremental revenue, and channel expansion.
• Monitor performance daily and weekly, delivering clear and consistent reporting. Identify gaps, diagnose root causes, and develop actionable strategies to close those gaps and improve overall performance.
• Play a critical role during key seasonal moments and major events, adjusting strategy in real time to capture demand.
• Provide additional oversight during high-priority periods, including occasional weekends and holidays as needed.
• Partner closely with channel leads to optimize campaigns, test new tactics, and unlock incremental growth opportunities.
• Lead by example as a hands-on operator who can dive into the details when needed.
• Define KPIs and success metrics aligned to both short-term acquisition goals and long-term subscriber value. Ensure the team is consistently optimizing toward durable, scalable growth.
• Partner with Business Intelligence to strengthen attribution modeling, with a focus on improving multi-touch attribution and enabling more accurate LTV-based decision making.
• Lead experimentation roadmaps across channels, creative, and offers to identify and scale new growth levers.
• Collaborate cross-functionally with Integrated Marketing, Lifecycle, Brand, Creative, and Content teams to ensure alignment across the full customer journey and maximize overall impact.
• Translate complex performance data into clear narratives and actionable recommendations for senior leadership, influencing broader growth strategy.
• Identify and evaluate new channel opportunities and expansion areas, building the business case for investment and scaling what works.

Requirements

• 10+ years of experience in performance marketing, growth, or acquisition within B2C subscription businesses.
• Experience in streaming, digital media, or technology preferred.
• Proven track record managing and scaling large paid media budgets across Google, Bing, and Meta, driving efficient subscriber growth.
• Deep expertise in Paid Search and Paid Social, with strong hands-on experience in campaign execution and optimization.
• Strong analytical foundation with experience in attribution modeling, multi-touch attribution, and customer lifetime value.
• Ability to optimize toward LTV for long-term, sustainable growth.
• Experience with forecasting, budget planning, and media mix modeling, with the ability to connect channel performance to business outcomes.
• Experience identifying performance gaps and translating data into clear, actionable strategies.
• Experience operating in fast-paced, highly seasonal environments requiring continuous optimization and adaptability.
• Experience leading small, high-performing teams with a hands-on management style.
• Strong organizational skills with the ability to manage multiple priorities, budgets, and workstreams.
• Familiarity with lifecycle and retention marketing concepts, including CRM, engagement, and churn.
• Google Ads and/or Meta certifications are a plus.

Qualifications

• Passionate about sports and eager to help grow and elevate the communities we serve.
• Highly analytical, exceptionally organized, and comfortable operating in a fast-paced environment with a high degree of complexity.
• Comfortable taking ownership of outcomes, translating data into clear and actionable insights, and leading teams to test, learn, and scale what works.
• Excited by the opportunity to make a meaningful impact and help unlock the full potential of FloSports.

Skills & Experience

• 10+ years of experience in performance marketing, growth, or acquisition within B2C subscription businesses.
• Experience in streaming, digital media, or technology preferred.
• Proven track record managing and scaling large paid media budgets across Google, Bing, and Meta, driving efficient subscriber growth.
• Deep expertise in Paid Search and Paid Social, with strong hands-on experience in campaign execution and optimization.
• Strong analytical foundation with experience in attribution modeling, multi-touch attribution, and customer lifetime value.
• Ability to optimize toward LTV for long-term, sustainable growth.
• Experience with forecasting, budget planning, and media mix modeling, with the ability to connect channel performance to business outcomes.
• Experience identifying performance gaps and translating data into clear, actionable strategies.
• Experience operating in fast-paced, highly seasonal environments requiring continuous optimization and adaptability.
• Experience leading small, high-performing teams with a hands-on management style.
• Strong organizational skills with the ability to manage multiple priorities, budgets, and workstreams.
• Familiarity with lifecycle and retention marketing concepts, including CRM, engagement, and churn.
• Google Ads and/or Meta certifications are a plus.