Director of Performance Marketing

About The Role

You'll own revenue growth on drinknello.com across all paid advertising mediums, with a primary focus on paid across Meta, TikTok Ads, TikTok Shop, and any other paid channels. This role will require extensive expertise in paid advertising, CRO, performance creative, affiliate, and more. You'll work alongside media buyers, creative strategist(s), video editors, and closely with our entire marketing team to achieve your vision and drive results. You'll be reporting directly into our EVP of Marketing.

Responsibilities

• The growth of the Nello subscription business on drinknello.com
• Manage and scale paid media across Meta, Google, TikTok, YouTube, etc.
• Own the end-to-end funnel: Listicles, Ads, Landing pages, Upsells, etc.
• Assist with creative testing, messaging, and performance insights alongside the performance creative lead
• Support the content strategy that drives the paid engine
• Work with content creators and our performance creative lead
• Drive CRO, landing page experiments, and website optimization
• Own attribution, reporting, forecasting, and budgeting

About Nello

Nello is the fastest-growing emotional wellness brand today that makes functional superpowders and beverages to help people feel like themselves, but better. We're focused on efficacious products that are also delicious, craveable, and flavor-forward. We use transparent labels, no proprietary blends, and always opt for patented ingredients at the right dosages with clinical studies so we know you're getting something that works. We're growing fast across TikTok Shop, Amazon, and currently nationwide in Target, Walmart, Costco, Kroger, and many other retailers. We're a lean, hands-on team that moves quickly and uses modern tools and data-driven decision-making. Our core values that we live by are build boldly, act like an owner, mission over ego, and signal not noise.

Requirements

• 5+ years in performance marketing, with emphasis on paid media, CRO, landing pages, creative, etc. — with at least 2 years in DTC consumer products (food & beverage or wellness a plus)
• A proven track record of scaling a subscription DTC brand with significant ad spend
• Fluent in the paid social metrics that matter — thumb stop, watch time, CTR, CPA/ROAS — and comfortable letting data overrule your taste
• Experienced managing UGC creators, influencers, or affiliate content programs end to end
• Scrappy and hands-on: comfortable making things yourself when speed matters, not just delegating
• Familiarity with creative analytics platforms (e.g., Motion/Atria) and TikTok Shop's affiliate ecosystem
• Strong project management experience on platforms like ClickUp (ClickUp-specific preferred)
• Experience with AI creative tooling (image/video generation, AI voiceover, avatar video)

Benefits

• Competitive pay for our size, stage, and market
• Base salary, bonus, and equity
• Benefits package covering medical, dental, vision, and PTO
• Lifetime supply of product