Director of Performance Marketing
About the role
We are conducting a highly confidential retained search for a nationally recognized, consumer-focused organization seeking an accomplished Director of Performance Marketing with Consumer Products experience. This is a high-impact leadership opportunity for someone who understands both the art and science of performance marketing.
The right person will help determine how significant digital advertising investments are allocated, measured and optimized across multiple geographic markets. This is not simply a digital campaign management role. We are looking for someone who can take complex marketing and customer data, determine what is working and what is not, and confidently translate those findings into recommendations for senior executives.
Responsibilities
- Digital advertising strategy and performance analytics
- Marketing attribution and measurement
- Media mix and budget optimization
- Paid Search, Paid Social, Display, Retargeting, Programmatic and Video
- Customer acquisition and conversion analytics
- Forecasting, testing and scenario modeling
- Agency and third-party partner management
- Executive-level reporting and recommendations
- Using data to determine where the next advertising dollar should—or should not—be invested
Requirements
- 10+ years of progressive digital marketing, performance marketing, media or marketing analytics experience
- Strong B2C/consumer marketing background
- Combination of corporate and agency experience is highly desirable
- Experience influencing significant digital advertising investments
- Strong understanding of attribution, customer acquisition, conversion and marketing ROI
- Ability to turn complicated analytics into a clear business story
- Executive presence and the confidence to challenge assumptions with data
- Experience supporting multiple markets, regions or business units is a plus
Qualifications
Bachelors Degree required.
Benefits
Full Medical/Dental, 401K, ST/LT Disability and many others.
Pay
Compensation: $150-175K + ST and LTI.
Location and Schedule
Location: Austin, Texas or Dallas, Texas - Must be onsite 3X weekly.