Director of National Accounts

Overview

As the Director of National Accounts at Botanic Tonics, you will play a critical role in driving growth and maximizing sales opportunities within the national convenience store channel. This position requires a strategic thinker with a strong understanding of the convenience store market landscape and a proven track record of developing and executing successful sales strategies.

Responsibilities

• Aggressively pursue new business opportunities within the chain store segment, identifying potential clients and executing strategies to secure contracts
• Collaborate with the marketing team to develop targeted sales and promotional strategies that align with the unique selling points of Botanic Tonics
• Build and maintain strong, long-lasting relationships with key accounts in the national chain store segment
• Develop a deep understanding of each key account's business and leverage this insight to create tailored strategies that drive sales and partnership growth
• Negotiate and manage contracts with key accounts, ensuring terms are favorable and in line with company goals and standards
• Facile with financials and can quickly determine how to position/negotiate deals to Botanic Tonic’s advantage
• Continuously monitor market trends, competitor activities, and consumer preferences within Botanic Tonic’s product sector
• Adapt sales strategies in response to market shifts and emerging opportunities to maintain and grow market share
• Serve as the primary representative and advocate for our products in all interactions with key accounts
• Ensure product positioning and branding are consistently conveyed and aligned with our company values and standards
• Set, monitor, and review performance metrics for key accounts, using data-driven insights to guide strategy and decision-making
• Regularly report to senior management with account performance analyses, market insights, and strategic recommendations
• Work closely with cross-functional teams, including marketing, DSDs, and supply chain, to ensure seamless execution of account strategies
• Provide thought leadership and market insights to support company-wide strategy
• Potentially grow a team over time, including hiring, developing, and ensuring high performance

Qualifications

• Bachelor's degree in Business, Sales, Marketing, or a related field. A Master’s degree or specific industry certifications are advantageous
• 8+ years of professional experience
• 2+ years of leading key/national account relationships with direct responsibility for managing HQ relationships
• Proven track record of meeting and exceeding sales targets; history of working with similar key accounts successfully and growing a business
• Experience in consultative sales, with the ability to develop value propositions; ability to develop relationships from C-suite to factory floor
• Excellent negotiation, communication, and presentation skills
• Strategic thinker with an entrepreneurial mindset
• Strong analytical skills and data-driven decision-making capabilities
• Excellent relationship-building and interpersonal skills
• Ability to work independently and lead initiatives

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule