Director of Measurement Strategy (Remote)

Responsibilities

• Client Consulting & Measurement Strategy
• Serve as the senior measurement and instrumentation strategist on assigned client accounts; leading consulting conversations on attribution methodology, channel event instrumentation (Meta’s Conversions API, Google Enhanced Conversions, MMPs such as AppsFlyer or Adjust), tag management, and analytics architecture.
• Audit each client’s existing measurement stack — channel pixels, server-side events, MMP setup, conversion APIs, web and app analytics, CRM and eCommerce integrations — and produce a written measurement assessment that identifies gaps, data quality issues, and growth opportunities.
• Translate audit findings into a prioritized measurement plan that defines success criteria and sequences deliverables for the Growth Engineering and Growth Pod teams to execute.
• Act as the in-room expert during client measurement reviews, QBRs, and escalations involving data discrepancies, attribution disputes, and reporting questions.
• Client Onboarding Project Management
• Own end-to-end project management of analytics and measurement workstreams during new-client onboarding: scoping, timeline, stakeholder alignment, dependency tracking, risk surfacing, and status reporting.
• Run requirements-gathering sessions with client marketing, analytics, engineering, and data teams to capture data sources, business definitions, KPI hierarchies, and reporting expectations.
• Capture data sources, business definitions, KPI hierarchies, and reporting expectations.
• Coordinate the integration of Headlight’s reporting and BI infrastructure (BigQuery, dbt, Looker) with each client’s data environment — channel APIs, CRM, Shopify, MMP, and warehouse exports.
• Drive cross-functional onboarding execution across Growth Engineering, Growth Pods, and Client Services to ensure new clients reach a steady-state reporting and measurement posture on time.
• Bridging Analytics, Growth & Client
• Translate fluently between three audiences: the Analytics and Engineering team (technical implementation), the Growth team (campaign optimization), and the client (business outcomes and strategy).
• Brief Growth Engineers with clear, prioritized measurement plans that include scope, technical context, acceptance criteria, and the underlying business rationale.
• Equip Growth strategists and media buyers with the measurement context they need to defend channel decisions and explain performance to clients.
• Surface recurring client requests, instrumentation patterns, and methodology gaps back to Headlight’s analytics leadership to inform tooling, process, and offering investments.
• Product Management of the Analytics Service Offering
• Help shape the analytics service offering itself: what is in scope, what is out of scope, how it is packaged, what the standard onboarding sequence looks like, and where we should invest to improve quality, speed, and margin.
• Document and continuously refine the playbooks, templates, and reference architectures used across client engagements.