Director of Marketing, School of Management

Key Responsibilities

• Lead the development and execution of a unified, school-wide marketing strategy that supports enrollment, program and center growth, and strengthens the school’s market position.
• Serve as the school’s primary marketing strategist, defining target audiences, value propositions and competitive positioning across academic programs, centers and key initiatives.
• Partner closely with enrollment and operations teams, academic and center leadership, and campus stakeholders to align messaging, timing, and handoff processes between marketing, recruitment outreach, and admissions.
• Establish the strategic direction for integrated marketing and advertising campaigns across digital and traditional channels, guiding execution to ensure alignment, scalability and measurable outcomes.
• Recommend innovative content ideas, storytelling approaches and creative strategies to improve engagement.
• Collaborate with designers, photographers, videographers and digital teams to create and execute integrated marketing campaigns.
• Use data, analytics and market insights to evaluate performance, establish key metrics and inform decision-making, optimization and return on investment.
• Conduct ongoing competitor and market analysis to identify trends and growth opportunities, assess positioning and inform strategic direction.
• Oversee marketing budget planning and reporting, including vendor management and alignment of investments with strategic priorities.
• Ensure all marketing initiatives align with university and school brand standards and collaborate with the MarComm team to support a cohesive external presence.
• Manage multiple concurrent initiatives, ensuring effective project execution, prioritization and quality outcomes, while leading and developing marketing staff.

Benefits

Being a part of the University at Buffalo community. University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.