Marketing Manager / Director of Marketing

About the role

The Marketing Manager / Director of Marketing at SeekOne Roofing will own and improve the company's lead generation engine. This is a hands-on growth role for someone with real direct response experience.

Responsibilities

• Lead the planning, execution, and improvement of SeekOne's lead generation strategy.
• Manage or oversee paid media campaigns, landing pages, conversion paths, tracking, and reporting.
• Evaluate lead quality, customer intent, response time, appointment setting, and sales handoff quality.
• Cook up with outside agency partners while maintaining clear internal ownership of outcomes.
• Build practical reporting that shows which channels, markets, and campaigns are producing qualified opportunities.
• Use Al, automation, dashboards, and repeatable workflows to make the marketing system faster and more accountable.
• Collaborate with leadership, sales, and operations to improve the full customer journey from first touch to booked inspection.

Requirements

• 5+ years of lead generation experience
• Paid media experience
• Direct response mindset
• Local-first growth experience
• Analytical discipline
• Hands-on ownership
• Systems orientation
• Coachability

Preferred Experience

• Experience in roofing, home services, restoration, construction, insurance-claim-driven services, franchise growth, or multi-location local service businesses
• Experience managing outside agencies
• Building reporting dashboards
• Improving CRM workflows
• Connecting marketing performance to sales outcomes